The year 2016 had several global surprises where data-led insights did not convert to realities. What should data expectations be and what are the best ways to put data to work for brand and business objectives? Here’s what experts have to say…

Akshata R Murthy Aug 31, 2017 7:56 AM

Can Surewaves' TV programmatic platform, Skynet, revolutionize how ads are sold on TV??blur=25

Surewaves is betting on its new TV programmatic platform, Skynet, and sees its expanding to other geographies starting in June

Abhinn Shreshtha Jun 1, 2017 8:33 AM

Guest Column: Eat, pray, love and… give!: Rajendra Khare, SureWaves MediaTech?blur=25

As corporates seek to make the lives of those around more meaningful, the practice of corporate gifting has gained renewed meaning and deeper intensity

Rajendra Khare Dec 24, 2016 8:46 AM

Brands revel in festive shopping frenzy : Rajendra Khare, SureWavesMediaTech?blur=25

Our lives today are a blend of online activity and real world lifestyles. We are constantly accessing information, sharingour lives on social media and showcasing our individuality writes RajendraKhare, Founder, Chairman & Managing Director, SureWavesMediaTech Pvt Ltd

Rajendra Khare Oct 28, 2016 8:53 AM

Need of the hour is that TV needs to be programmatic: Rajendra Khare?blur=25

At the 15th edition of the Exchange4media Conclave, which took place in Mumbai on last night, Rajendra Khare, Chairman & MD, Surewaves spoke about the problems for a marketer created by technology in terms of the various mediums

exchange4media Staff Oct 10, 2015 8:31 AM

SureWaves wins IMC IT Award for Excellence in Emerging Technologies?blur=25

Indian Merchants' Chamber instituted the IMC IT Awards to recognise and encourage all small and large software and end-user companies

exchange4media Staff Jun 18, 2015 8:11 AM

“Local customised content has been the main glue for TV viewers worldwide”?blur=25

India being a diverse country is sure to celebrate its diversity with the availability of more localised broadcast media & specialty content on television, says Rajendra Khare, Founder & CMD, SureWaves

Deepa Balasubramanian Dec 21, 2013 10:18 AM