Amend the definition of ROI on digital, concur experts?blur=25

The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique story amidst multiple parameters

Sonam Gulati Apr 22, 2014 8:12 AM

Indian Digital Media Awards returns for another edition?blur=25

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languages and Hall of Fame Awards

Sonam Gulati Apr 1, 2014 8:19 AM

Social Media: Silo or Thread that connects all media?blur=25

The Indian media and advertising industry is witnessing a trend of sorts with some large clients inviting ‘social media only’ pitches. Perhaps the age of specialisation is upon us more than we know, but is it the right approach to put social media in a silo? exchange4media finds out...

Preeti Hoon Oct 21, 2010 8:29 AM