Vivid: Media pays tributes to Sachin, Dravid!

Annurag Batra of exchange4media talks about how the media paid great tributes as the legends bade farewell to Twenty20. He says the dark side of the game (read spot fixing) pains him, but media should not conduct a trial of its own

Annurag Batra Oct 14, 2013 7:55 AM

Brand Rajasthan Royals remains intact; IPL to be affected more

The brand equity of Rajasthan Royals has been displaced post the spot fixing controversy, but it is not dented. Brand IPL has taken a harder hit, say market experts

Abhinav Trivedi May 23, 2013 9:43 PM

With spot-fixing exposé, is brand IPL in danger?

So far, brands associating with the tournament have reposed their faith in IPL, but are concerned about long-term impact if such controversies are repeated

Abid Hasan May 17, 2013 8:11 PM

Mountain Dew fuels Pepsi IPL with 'Dew or Die'

The consumer engagement programme is being promoted on-air as well as through extensive online and in-stadia initiatives

exchange4media Staff May 11, 2013 8:49 PM

Rajasthan Royals teams up with Jaipur Lit Festival

As part of the association, on the eve of the festival, a friendly cricket match will be played between Authors XI and Royals Management XI

exchange4media Staff Jan 17, 2013 7:41 PM

IPL superheroes find place in comic strips, courtesy Puma

Puma introduces superhero comic strips featuring Rajasthan Royals and Deccan Chargers to stand out in the cluttered IPL environment

Abid Hasan May 8, 2012 8:20 PM

HDFC Life campaign rides the IPL wave

Industry experts feel that the film sets out to be motivational but the integration of the brand message with the TVC is missing

Shree Lahiri May 3, 2012 8:33 PM

FoxyMoron to handle social media for Rajasthan Royals

The company will use Facebook, Twitter and YouTube to design and build a digital platform for Rajasthan Royal fans across the world

Shree Lahiri Apr 25, 2012 3:40 PM

Rajasthan Royals team ropes in new merchandise partner

Rajasthan Royals announced the signing of Essel Marketing & Promotions as the team’s official merchandise partner for the fifth season of IPL

exchange4media Staff Apr 17, 2012 6:02 AM

IPL 4: Growth surge reflected in IPL online viewership

Building on the success of last year’s online viewership of the Indian Premier League (IPL), a significant growth for IPL 4 online viewership is being witnessed this year as well.

exchange4media Staff Apr 19, 2011 10:02 AM