Publishers, advertisers going with old IRS figures till revalidation is done?blur=25

Though readership numbers are under the scanner, publishers feel that credibility is the key to get ads and that the numbers are just for reference

Abid Hasan Mar 19, 2014 8:38 AM

Wake up to The Times of India's call on farmer suicides?blur=25

A thought-provoking film created by Taproot India as part of TOI's campaign, 'Save The Farmer's Family', features the plight of a village family left behind by a farmer who committed suicide

Twishy Feb 7, 2014 9:33 AM

TOI launches second phase of campaign highlighting farmer suicides?blur=25

Conceptualised by Taproot India, the second phase broke out with a 2-minute long TVC along with a digital campaign. Hoardings have been planned in different cities in the coming days

exchange4media Staff Jan 31, 2014 8:56 AM

Print industry still cautious about latest IRS numbers?blur=25

The latest IRS numbers have got mixed response from the print players, with most feeling that it's too early to comment

Abid Hasan Jan 29, 2014 9:46 AM

Video: The Times of India is in an expansion mode - Rahul Kansal?blur=25

The Executive President, BCCL shares that the TOI Group is focussing on consolidating some of the new editions launched over the last 2-3 years, besides strengthening its presence in the language newspaper space

Abid Hasan Jan 18, 2014 10:09 AM

TOI's Gujarati daily NavGujarat Samay hits newsstands today?blur=25

The daily will have a total of 48 pages & a cover price of Rs 3. This is the second language daily in two years by The Times of India and will compete with established players such as Gujarat Samachar & Divya Bhaskar

Abid Hasan Jan 16, 2014 8:54 AM

Print players await refreshed IRS survey; insist on error-free data?blur=25

With the latest round of IRS data expected in the last week of December 2013, the mood among print players is apprehension mixed with anticipation as the survey takes to technology in a big way

Abid Hasan Dec 11, 2013 9:09 AM

Pictures Speak: Glimpses from IMPACT M-School Rankings 2013?blur=25

The inaugural IMPACT M-School Rankings received an overwhelming response from the industry. A pictorial representation of the who’s who at the event

exchange4media Staff Jul 5, 2013 9:44 AM

"Today everybody has become a media house"?blur=25

This age of mobile and internet allows everyone to become a journalist, say experts, talking about the digital explosion, at IMPACT Careers 360 Conference

Twishy Jul 1, 2013 9:18 AM

TOI earmarks Rs 15 cr for I Lead India campaign; looks to usher in change?blur=25

The campaign will target 26 cities over three months. Along with print and television, OOH and digital also form part of the engagement plan

Abid Hasan May 27, 2013 8:26 PM

The Times of India enters Aurangabad?blur=25

The Aurangabad edition of TOI will compete directly with current players Aurangabad Express, Asia Express and Lokmat Times

Abid Hasan Nov 6, 2012 7:16 PM

TOI gears up for Bengal mkt; ropes in Tailor?blur=25

TOI, ready to begin its innings in West Bengal, has chosen Mumbai-based agency Tailor to manage the entire launch campaign

Deepika Bhardwaj Aug 7, 2012 8:02 PM

Print needs to build its local muscle: Rahul Kansal?blur=25

BCCL sees a huge growth market in small towns as the advertising pie moves downwards to the next tier, says Executive President Rahul Kansal

Shree Lahiri Jul 23, 2012 12:19 AM

Tale of 2 nations: Sarmad Ali & Rahul Kansal on media in India, Pak?blur=25

Rahul Kansal, Executive President, BCCL and Sarmad Ali, MD, Jang Group discuss the state of newspapers on both sides of the border & the striking similarities

Shree Lahiri Jul 21, 2012 10:05 PM

BCCL Update: Rahul Kansal, Mohit Jain, Sanjeev Vohra & S Sivakumar elevated?blur=25

Apart from Arunabh Das Sharma who has been made President, BCCL has elevated four of its other senior officials to Executive Presidents for Brands, Audiences, Supply Chain and Brand Capital

exchange4media Staff Apr 13, 2012 9:36 AM

IMPACT Annv Spl: Advantages of print for brand engagement?blur=25

Apart from disseminating information, print can also be effectively used for active brand engagement, writes Rahul Kansal, Bennett Coleman and Co Ltd.

Rahul Kansal Dec 27, 2011 8:11 AM

Mumbai Mirror strengthens stance as people’s paper?blur=25

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna Dec 22, 2011 11:41 AM

Mumbai Mirror strengthens stance as people’s paper?blur=25

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna Dec 22, 2011 8:12 AM

ABC & MRUC nominate team for IRS-NRS merged RSCI; Lynn de Souza is Chairperson?blur=25

The merger of the IRS and NRS led to the formation of Readership Studies Council of India (RSCI). The RSCI would have 10 members from both the Audit Bureau of Circulation (ABC) and the Media Research User’s Council (MRUC). The ABC and MRUC have nominated these members. Lynn de Souza, Chairman & CEO, Lintas Media Group, is expected to be first Chairperson of the RSCI.

Noor Fathima Warsia Sep 26, 2011 12:26 PM

Battlefield Coimbatore: Action intensifies among English dailies?blur=25

The print market in Coimbatore is seeing lot of action. Deccan Chronicle has just launched, TOI is waiting in the wings and established players like The Hindu and The New Indian Express are gearing up for the competition.

Tuhina Anand Jan 7, 2011 7:40 AM