Vivid: Why Rahul Gandhi chose Times Now??blur=25

The interview busted the myth that Gandhi is a reluctant politician. To appear on a TV channel before the elections shows that he is raring to go & wants to do his politics differently, says exchange4media's Annurag Batra

Annurag Batra Feb 7, 2014 9:37 AM

Vivid: Is Priyanka Gandhi-Vadra managing media for brother Rahul Gandhi??blur=25

Priyanka Gandhi-Vadra is finally coming out of the self-imposed shadows ahead of the upcoming Lok Sabha elections, where the Congress is eyeing a third term, says exchange4media's Annurag Batra

Annurag Batra Feb 3, 2014 9:25 AM

BJP should attack the Congress through a line like 'baat haath se nikal chuki hai'?blur=25

Following the Congress' poll campaign blitz, the BJP's message should be believable, relevant & strong, which resonates with the voters, say industry experts

Twishy Jan 31, 2014 8:22 AM

#RahulSpeaksToArnab creates social media furore?blur=25

Rahul Gandhi's first media interview with Times Now's Arnab Goswami has gone on to create a record of sorts for the news channel, garnering 3 million tweets & 296 million impressions overnight

Abhinna Shreshtha Jan 29, 2014 9:17 AM

A tune which is not RaGa – Mein Nahin? Hmmm!?blur=25

Congress’ campaign ‘Main Nahi, Hum’ by Dentsu India has drawn flak from most quarters, even as the BJP has accused the Congress of lifting the same tagline used by Narendra Modi in 2011 for a ‘Chintan Shivir’ in Gujarat

Twishy Jan 28, 2014 9:12 AM

Kejriwal moves up a spot in social media rankings in Nov 2013?blur=25

As the countdown to the Lok Sabha polls 2014 begins, Narendra Modi, Rahul Gandhi & Arvind Kejriwal topped social media conversations in Nov 2013, as per Blogworks' India's Most Mentioned Political Leaders index

exchange4media Staff Dec 30, 2013 7:52 AM

Can good advertising determine the outcome of the 2014 Lok Sabha elections??blur=25

A well-focused initiative, with an honest and relevant message can work wonders. The communication should be believable and compelling to resonate with voters, say adlanders

Twishy Sep 25, 2013 8:21 AM

Rahul Gandhi’s media guidelines for Congress men irk news channels?blur=25

Gandhi has asked Congress Media In-charge Ajay Maken to handle requests from guest coordinators of news channels for Congress partymen to appear in TV discussions

Abhishek Mehrotra Aug 10, 2013 11:19 AM

Congress chooses Percept/H for UP and Uttarakhand?blur=25

The win comes on the back of a multi-agency pitch that had JWT Delhi and Crayons in the fray, apart from Percept/H.

Deepika Bhardwaj Dec 14, 2011 8:32 AM

Blazar helps Shine.com ‘Move Up’ with new campaign?blur=25

Digital advertising agency Blazar has launched a new campaign for job portal Shine.com. Called ‘Move Up’, the campaign is active on both digital and print media and creates focused engagement with the brand.

exchange4media Staff Apr 22, 2011 8:43 AM