Nehru's National Herald undergoes rebirth in digital age?blur=25

As the website of National Herald was launched in beta version on November 14, editor Neelabh Mishra tells us about his revival plans and relaunching three newspapers, National Herald in English, Navjivan in Hindi and Qaumi Awaaz in Urdu

Saif Ahmad Khan Nov 17, 2016 8:27 AM

1 Year of Modi Govt: Modi's foreign trips pack in 'Drama, Debates and Diplomacy'?blur=25

Visiting as many as 17 countries in one year, PM Modi has been at the receiving end of praise as well as criticism from media, opposition and public for his foreign tours. What has been the ROI on his frequent foreign sojourns? We find out…

exchange4media Staff May 22, 2015 8:35 AM

Amul publishes 18 ads in a month, goes aggressive on social media?blur=25

Amul has upped the ante on its creative aggression on social media. In April, the brand created 18 topical ads and published them on its social media handles-all shared across the web

Ankur Singh May 8, 2015 9:25 AM

Is @OfficeofRG ready to take on @narendramodi??blur=25

The Congress scion has initiated his official Twitter account and the Congress Vice President's handle @OfficeofRG has accumulated more than 41,000 followers within a day. But the question is whether Gandhi is a little too late to the party?

Abhinn Shreshtha May 8, 2015 8:05 AM

Guest Column: Rahul Gandhi proves, and proves a few unwritten tenets of branding: Adve Srinivasa Bhat?blur=25

Top ranks in the Congress deserve credit; though there is nothing to say that Rahul Gandhi's onslaught on the BJP govt on the land bill was indeed orchestrated hard; though the content of his speech at the Ramleela Maidan which was called 'fierce-full' by the media lacked a certain strategic comprehensiveness, says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat May 5, 2015 7:55 AM

Indian television's relationship with its political class is changing: Arnab Goswami?blur=25

Political parties have woken up to media. But we journalists will have to be on our guard to see that we are driven by our own judgement & not that of political parties, says Times Now's Editor-in-Chief in an exclusive conversation

Priyanka Mehra Jun 9, 2014 9:06 AM

How Modi can shake the FM business out of imposed inertia?blur=25

Apurva Purohit, CEO, MBPL (Radio City), makes a compelling case for the new govt to do away with the massive policy paralysis that deters the nationwide growth of radio industry

Apurva Purohit May 29, 2014 8:11 AM

Post-poll Debate: Can't blame an agency for failure, say experts?blur=25

Congress reportedly blaming its ad agency Dentsu India for the loss in the elections has elicited reactions of surprise from industry experts, who feel the loss reflected

Priyanka Mehra May 21, 2014 8:34 AM

#FutureProof: @PMOIndia is dead. Long live @PMOIndia handle!?blur=25

With Modi-led BJP winning absolute majority in the polls, Rohit Bansal hopes there will now be a rejigged & rocking @PMOINdia handle - a harbinger of optimism and two-way communication

Rohit Bansal May 17, 2014 9:14 AM

Election Tracker: Modi wave continues as counting day dawns?blur=25

Narendra Modi continued to be the most popular politician of the week (May 5-11), while #ModispeakstoArnabwas the most talked topic during the week

exchange4media Staff May 16, 2014 10:49 AM

The Gandhi Dynasty: For whom the bell tolls?blur=25

With various exit polls predicting the exit of the Congress-led UPA government and BJP-NDA’s return to power after 2004, the fate of the Congress top leadership may be in jeopardy says senior journalist Rahul Tewari

Rahul Tewari May 16, 2014 10:21 AM

How social media turned the general election into easily digestible bytes??blur=25

The constancy of content on social media has created a narrative of the General Elections as it infiltrated our daily lives, says Sumeer Mathur, VP and Executive Planning Director at JWT Delhi

Sumeer Mathur May 15, 2014 7:54 AM

The medium and the message?blur=25

Game set and match to Modi, says Dilip Cherian, Founding Partner, Perfect Relations, giving an Image Guru's perspective on Modi-Arnab interview

Dilip Cherian May 14, 2014 7:55 AM

Has the Lotus finally bloomed??blur=25

Senior journalist Rahul Tewari remarks on how Narendra Modi outshined Arnab skillfully with his confidence and sharpness

Rahul Tewari May 12, 2014 8:29 AM

Election Tracker: Priyanka Vadra surges ahead; Congress gets a shot in the arm?blur=25

Priyanka Gandhi Vadra's scathing verbal volleys with BJP & Modi have caused her popularity on Twitter to skyrocket. On the other hand, the BJP has seen a considerable slide in positive sentiment over the last week

Abhinn Shreshtha Apr 29, 2014 8:03 AM

Parties' poll moves on radio: Kejriwal, Modi rule the airwaves?blur=25

Though print, OOH & TV still see a lion's share in terms of media ad spends, radio has emerged as an important medium in these elections. A look at how BJP, AAP & Congress are leveraging the radio medium

Abhinna Shreshtha Apr 24, 2014 8:07 AM

Kejriwal tops YouTube's list of top 10 political videos?blur=25

Arvind Kejriwal tops the chart with 6 out of 10 videos featuring him. Arnab Goswami also got a number of eyeballs for his interview with Rahul Gandhi and Lalu Prasad Yadav

exchange4media Staff Apr 24, 2014 8:03 AM

Election Tracker 2014: Kejriwal loses ground, Shashi Tharoor makes a comeback?blur=25

An analysis of Twitter mentions and conversations seem to suggest that the crusading politician and his party (AAP) have taken a hit in popularity and positive sentiment

Abhinna Shreshtha Mar 22, 2014 9:30 AM

LS Polls: Political parties draw out social media & advtg battle plans?blur=25

The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections

Henna Achhpal Mar 12, 2014 9:59 AM

#FutureProof: Doomsday & the business of trailing Arvind Kejriwal?blur=25

Surely, Kejriwal has a job to do - but whatever happened to professional editors, whose instinct must be to induce sanitisation and context, asks Rohit Bansal

Rohit Bansal Mar 11, 2014 9:13 AM