Home >> Advertising >> Article

Abbys 2006: With over 2,500 entries, the Awards set to rock even without some big names

30-March-2006
Font Size   16
Abbys 2006: With over 2,500 entries, the Awards set to rock even without some big names

As the D-Day approaches, activities around the Abbys are intensifying. Bombay Ad Club President Kalpana Rao is excited about the forthcoming award, and with over 2,500 entries, there is every reason to be. Rao said that as in the previous years, expectations from Abbys 2006 are high. The Abby Awards will be held in Mumbai on March 31.

Though Rao has been associated with the Ad Club and its events for quite some time now, this is her first Abby as President. Commenting on the experience, she said, “I don’t think very many Ad Club Presidents have gone through the kind of experiences we’ve had this year, but the point is that it is all done and only the event remains, and we are very charged about it.”

A reason why she has high expectations from the Abby this year is the changes made in the format of the awards. She said, “Unlike the last few years, when the same kinds of categories and corresponding participation and competition was seen, the Awards this year have been taken to the next level by introducing the recognition of craftsmanship and taking the South East Asia connect higher as well.”

In regards to the “South East Asia connect”, Rao said, “The participation is large already, but I want to make the event one of the biggest in the South East Asian region. We relate with the creatives done in many of these markets and with the regions getting closer in terms of work every day, it makes sense to even celebrate our creative spirits together.”

Another area that has added a new level of enthusiasm to the event is the introduction of categories like directing, editing and so on. “That is also the big thing this year. Recognising the work of the crafts people, who are so intrinsic in our daily jobs and yet get no mention, was a logical addition to the Abbys and it has worked as well. That has opened a great door,” Rao added.

Regarding the decision of big agencies to stay away from the Awards, Rao said, “I personally am very disappointed and more than anything else, I think they have done a great disservice to the young and upcoming professionals in the organisations. Most of these agency heads had their chance and have won their awards, but the young people are now suffering and I am sure they would be feeling disappointed too. This is something that finds mention in their resumés and people are taking away that chance from them. But the show must go on and there are many others, who are looking forward to the Abbys.”

Tags Advertising News

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives

‘Do What Moves You’ campaign aims to shine a spotlight on the brand’s belief in the power of self-expression

Mathrubhumi Media School will offer PG diploma courses in print & broadcast journalism