Guest Column: Get ready for a multi-layered TV viewing experience?blur=25

Digital strategy & content plan of broadcasters need to be in sync with the evolving consumer behaviour, says Zapak Digital’s Rahul Avasthy

Rahul Avasthy Jul 19, 2013 1:37 PM

Want to retain your consumers? Play games with them?blur=25

Gamification is gaining momentum among marketers as means to strengthen consumer loyalty in a cost effective manner

Saloni Surti Jul 15, 2013 8:56 AM