Yatra.com pits Kanhaiya Kumar against MakemyTrip’s Ranveer Singh & Alia Bhatt?blur=25

While MakemyTrip has roped in popular faces like Ranveer Singh and Alia Bhatt, Yatra.com has released a new digital video which takes a dig at Kanhaiya Kumar

Sarmistha Neogy Apr 5, 2016 8:09 AM

Scarecrow appoints Iraj Fraz to head creative operations in Delhi?blur=25

Fraz has spent about five years as a Creative Director at JWT Delhi, post which he worked for Y&R, Dubai

exchange4media Staff May 15, 2015 9:01 AM

Hungama launches new brand campaign 'Zindagi Ka Sound Track'?blur=25

The 360 degree campaign kick-started with a TVC featuring the voiceover of Bollywood star Hrithik Roshan along with a social media contest with the hashtag #HungamaMusic, amplified by OOH, digital and radio

exchange4media Staff Oct 25, 2014 8:57 AM

Scarecrow wins creative mandate for Hungama.com?blur=25

The agency's mandate will be to target digital music consumers across the country via 360 degree creative communications including print, OOH and digital

exchange4media Staff Sep 5, 2014 8:37 AM

Even the receptionist & guards regarded me with new-found respect : Raghu Bhat?blur=25

On the eve of Goafest 2014, Raghu Bhat, Founder Director, Scarecrow Communications reminisces of a time when agencies didn't boycott awards and what his first advertising award meant to him

Raghu Bhat May 29, 2014 9:06 AM

Video: Josy Paul, Chax, Ashish Chakravarty, others on takeaways from Portfolio Night 12?blur=25

Creative honchos raised some pertinent questions at the event, including should there be a pre-screening level for creative aspirants & how can the youngsters get more guidance to build their portfolios

Simran Sabherwal May 24, 2014 10:59 AM

Top creative directors call for more hiring at Portfolio Night?blur=25

With the 12th Portfolio Night around the corner, creative directors express their views on the format, the additions and the posse of creative minds at the platform

exchange4media Staff May 20, 2014 8:09 AM

New Titan TVC redefines the joy of spontaneous gifting?blur=25

The new addition to The Joy of Gifting campaign celebrates the uniqueness of a serendipitous moment when a gift changes hands

Twishy Apr 11, 2014 7:34 AM

Sprite plays smart card to reinforce its 'Clear Hai' promise?blur=25

Conceptualised by Ogilvy & Mather, the latest campaign, featuring two TVCs - 'Valet' and 'Hill Station' - present inspiring moments of ingenuity and clear thinking

Twishy Mar 13, 2014 8:56 AM

An Idea against Ullu-ism!?blur=25

Idea Cellular's new campaign, which highlights how mobile internet can empower users to evade unscrupulous situations and people, rides on a catchy jingle & a popular colloquial phrase

Twishy Feb 28, 2014 9:10 AM

Why so serious? Cadbury 5 Star offers the perfect cure in latest ad?blur=25

The new rib-tickling ad by Cadbury 5 Star, sans the famous duo of Ramesh & Suresh, urges people to get rid of seriousness from their lives with a dose of chocolate treatment

Twishy Feb 19, 2014 7:59 AM

Tanishq breaks old norms, celebrates the beauty of remarriage?blur=25

The brand's new ad attempts to breaks the social stigma of second marriage. It has been widely appreciated as it has everything - the love of a mother, the affection of a father and the subtle beauty

Twishy Oct 29, 2013 8:56 AM

Spare a minute for a safer city, says Mumbai Police?blur=25

Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them

Twishy Oct 1, 2013 7:54 AM

Cupid strikes at Vodafone?blur=25

The brand's latest 'Made for first love' proposition effectively highlights the network credentials in an engaging manner. The ad showing a love-struck teenager making long calls is fresh

Twishy Aug 22, 2013 8:17 AM

Scarecrow appointed as the creative agency for &pictures?blur=25

The appointment comes after a detailed review process & will see Scarecrow assume responsibility for launching the channel’s brand identity & positioning across key markets

exchange4media Staff Aug 6, 2013 7:52 AM

Scarecrow appointed as the creative agency for &pictures?blur=25

The appointment comes after a detailed review process & will see Scarecrow assume responsibility for launching the channel’s brand identity & positioning across key markets

exchange4media Staff Aug 5, 2013 6:44 PM

British Airways sings the local tune, and sing it does beautifully!?blur=25

The brand's insight that home-cooked food & family memories are powerful motivators in making the final decision to book a trip, comes out very well through the ad

Twishy Aug 5, 2013 8:22 AM

MTS' 'Always Talk' campaign is relatable but lacks strong insight?blur=25

The mktg initiative communicates the unlimited talk time proposition but the idea is not fresh. This is Rediffusion Y&R's last campaign for MTS, as Creativeland Asia is its new creative partner

Twishy Jul 10, 2013 7:50 AM

Only Vimal appoints Scarecrow as its creative agency?blur=25

Scarecrow bagged the account of the suiting and shirting brand post a multi-agency pitch

exchange4media Staff Jun 21, 2013 7:41 AM