Ad Review: Havells Fans’ new TVC is a PR coup gone bad

"The TVC portrays Rajesh Khanna as a superstar caught in the memory of bygone era who has nothing but Havells Fans left with him"

Deepika Bhardwaj May 21, 2012 8:44 PM

From boring to interesting - creativity unleashed

Marketing a brand is all about solving a problem as interestingly as possible after carefully understanding the needs of the customer, says Balki

Shree Lahiri Mar 5, 2012 7:08 AM

Axis Bank rolls out Zindagi non-stop in new TVC

Having established its credentials as a customer centric bank, the new campaign aims to highlight Axis Bank as a preferred partner in progress

exchange4media Staff Feb 28, 2012 12:02 PM

AdAsia 2011: A heavy dose for the creative minds

The line-up of sessions dedicated to the business of advertising at AdAsia 2011 would entice any creative professional to pack their bags and head to Delhi this month end. Treating the creative senses would be speakers like Akira Kagami, Bruce Haines, Kitty Lun, Piyush Pandey, Thirasak Tanapatanakul, David Droga, R Balki, Robert Senior and many more. Let the creative juices flow from October 31 till November 3...

Deepika Bhardwaj Oct 19, 2011 11:56 AM

Tata’s Sonata in ‘youthful’ makeover mode; spends Rs 4 cr on new brand identity

Sonata, the watch brand from the house of Tata, has announced the makeover of its brand identity with the unveiling of an all new refreshingly vibrant logo and a new brand tagline: ‘Wait Mat Kar’. On the lines of the new brand identity, Lowe Lintas has worked on the campaign. Approximately Rs 4 crore has been spent on the brand makeover.

exchange4media Mumbai Bureau Dec 24, 2010 7:36 AM

Lowe Lintas announces new structure; Arun Iyer, Amer Jaleel appointed as NCDs

Lowe Lintas India has restructured the agency. To start with, Arun Iyer and Amer Jaleel have been appointed as National Creative Directors with immediate effect and have the responsibility of managing the creative product of the agency between them. R Balki will continue to head the agency as Chairman.

Tasneem Limbdiwala Feb 23, 2010 7:18 AM