r-balki

Marketing a brand is all about solving a problem as interestingly as possible after carefully understanding the needs of the customer, says Balki

Shree Lahiri 05-March-2012

Having established its credentials as a customer centric bank, the new campaign aims to highlight Axis Bank as a preferred partner in progress

exchange4media Staff 28-February-2012

The line-up of sessions dedicated to the business of advertising at AdAsia 2011 would entice any creative professional to pack their bags and head to Delhi this month end. Treating the creative senses would be speakers like Akira Kagami, Bruce Haines, Kitty Lun, Piyush Pandey, Thirasak Tanapatanakul, David Droga, R Balki, Robert Senior and many more. Let the creative juices flow from October 31 till November 3...

Deepika Bhardwaj 19-October-2011

Sonata, the watch brand from the house of Tata, has announced the makeover of its brand identity with the unveiling of an all new refreshingly vibrant logo and a new brand tagline: ‘Wait Mat Kar’. On the lines of the new brand identity, Lowe Lintas has worked on the campaign. Approximately Rs 4 crore has been spent on the brand makeover.

exchange4media Mumbai Bureau 24-December-2010

Lowe Lintas India has restructured the agency. To start with, Arun Iyer and Amer Jaleel have been appointed as National Creative Directors with immediate effect and have the responsibility of managing the creative product of the agency between them. R Balki will continue to head the agency as Chairman.

Tasneem Limbdiwala 23-February-2010