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Founder & CEO of Droom, talks about upping the marketing budget to Rs 400 crore, the pre-owned automobile market in India, revenue model and mediums they will focus on this year

Dolly Mahayan Jul 24, 2018 8:55 AM

Innovation determines success in unconventional media, say experts?blur=25

According to industry experts, every medium has a different kind of traction for a different industry and marketers need to think beyond regular models of advertising

Abhinav Trivedi Feb 20, 2014 9:52 AM