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Yakult signs on Kajol Devgan as brand ambassador

06-August-2009
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Yakult signs on Kajol Devgan as brand ambassador

Global probiotic leader, Yakult Danone India (P) Ltd, has roped in actor Kajol Devgan as its brand ambassador for promoting its probiotic health drink, Yakult, in the Indian market.

Kiyoshi Oike, Managing Director, Yakult Danone India, said “Yakult is the world’s No. 1 probiotic health drink for the entire family, and Kajol brings to life the values of our brand – which is health and happiness for all. This association is a natural fit with the qualities of our brand, a caring mother and a loving wife who understands the health needs of her family well. Kajol’s universal appeal extends to all age groups and we believe that her association with Yakult will help in reinforcing the attributes and philosophy of the brand.”

Speaking on her association with Yakult, Kajol said, “Yakult is a brand that celebrates health. I have seen it in grocery stores across the globe and I am happy to see Yakult is now available in India. This product is known to improve digestion and build immunity. Today’s lifestyle demands a lot out of people; hence Yakult can go a long way in providing the needed protection. Being a mother and a wife, for me my family comes first, making me conscious of their healthcare needs. I would recommend that all of us include Yakult in our daily diet.”

Yakult encourages healthy living by promoting probiotic products across the globe. The company claims that 28 million people in 32 countries drink Yakult everyday and the company invests heavily in ongoing research in the area of probiotics and gut health. Launched in Delhi, NCR, Jaipur and Punjab, Yakult is planning an aggressive foray in other Indian metros soon.

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