Top Story

Home >> Media-Others >> Article

TAM Media Research launches TAM Sports

16-April-2009
Font Size   16
TAM Media Research launches TAM Sports

TAM Media Research on April 15, 2009 announced the launch of TAM Sports, which would cater to answering all sponsorship, advertising, brand placements and public relations (PR) related queries that stakeholders – Advertiser, Broadcaster and Sports Association - may have on sports and marketing. The aim is to understand ways in which TAM Sports can make the dynamics of TV Viewing, Sponsorship and TV Marketing simpler, measurable and accountable for Advertisers, TV Broadcasters and Sports Associations.

Beyond cricket, TAM Sports data and insights will cover many domestic and international sporting properties like Football, Hockey, F1, Rugby, Basketball, Boxing, Wrestling and even Special Events like Commonwealth Games, Olympics and so on.

LV Krishnan, CEO, TAM Media Research said, “Starting now, Sports Sponsorship in India will see a new high! With unique definitions of what Returns on Investment (ROI) from Sporting events can be, each of Advertisers, the Telecasting TV Channels and the concerned Sports Associations will have one neutral, integrated data and insights hub that can act as torch light for every sponsorship/marketing investment decision.”

He added, “So whether it involves understanding the Viewing dynamics of the common man, advertising trends, brand placement platforms and their individual effectiveness, PR trends harnessed by Broadcaster to woo audiences and Advertiser to enhance brand exposure…every bit will be examined, stored and answered for current and future reference for the Industry. The rest of 2009 will be action packed for TAM Sports as a run up till December 2009 the TAM Sports team will establish lines of communications with various types of Advertisers, TV Broadcasters and Sports Associations.”

Initially, TAM Sports aims at brandishing with four special sports services namely, Serve, Bulls Eye, Goal and Third Umpire.

Serve for instance is useful mainly for the TV Broadcaster as it will focus on analysing and understanding the TV audience’s absorption of different sporting property. Bulls Eye is a service aimed for the Advertiser to help them judge their brand’s fit with a Sporting property and its performance. Goal is aimed towards Sports Associations where they can understand the nuances of TV Viewing of the particular type of Sport. Further, they can also find ways to market their sports to prospective sponsors and Third Umpire monitors any Copy Right Violation done by any TV channel.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.