Xaxis' Light Reaction launches in the Philippines?blur=25

Global performance advertising business delivers guaranteed outcomes through innovative, pay-for-performance media model

exchange4media Staff Feb 24, 2017 10:32 AM

Kapil Batra, Puneet Kapoor take on larger responsibilities at McCann Worldgroup India?blur=25

Kapoor has moved in to helm the creative in Bangalore while Batra has moved to the position of the Creative Head for McCann Delhi operations

exchange4media Staff Feb 22, 2017 2:48 PM

From silos to collaboration, data driven marketing is changing for good?blur=25

A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi

exchange4media Staff Feb 13, 2017 8:44 AM

Puneet Kapoor moves to McCann Bangalore?blur=25

Kapoor started his career with Saatchi & Saatchi Delhi in 1997. In his career spanning 19 years, he has worked with agencies like Leo Burnett, Enterprise Nexus, Ogilvy, McCann, ElevenBrandworks& BBH before joining McCann

exchange4media Staff Oct 8, 2016 12:01 PM

Maxus bags media mandate for Janalakshmi Financial Services?blur=25

It has announced first association for Janalakshmi with BCCI as Official Sponsor of India Cricket

exchange4media Staff Sep 22, 2016 12:59 PM

Havas Media Group launches #HavasTenOnTen campaign?blur=25

Havas Media Group, India has launched the #HavasTenOnTen campaign to celebrate ten years of operations in the Indian media industry as an independent media agency

exchange4media Staff Aug 24, 2016 8:33 AM

Zee Cinema launches new brand awareness campaign in four cities?blur=25

Zee Cinema has unleashed an interesting and engaging brand awareness campaign in four cities including Mumbai, Pune, Nashik and Nagpur in Maharashtra.

exchange4media Staff Aug 20, 2016 7:52 AM

Star Sports Pro Kabaddi signs Rana Daggubati, Puneeth Rajkumar, Diljit Dosanjh as brand ambassadors?blur=25

All the three stars are ardent sport lovers and have been following Star Sports Pro Kabaddi since inception. They have picked their favourite players and teams and will be following them closely during the league which commences on June 25.

exchange4media Staff Jun 25, 2016 10:23 AM

Mumbai Indians, RCB & KKR top 3 most viewed IPL teams?blur=25

Royal Challengers Bangalore comes close second with 18.37 million impressions on average per match while Shah Rukh Khan’s Kolkata Knight Riders stood third with 16.57 million impressions

exchange4media Staff Jun 16, 2016 8:10 AM

IPL 9: Mumbai Indians vs Royal Challengers attracts 20 mn impressions in week 5?blur=25

The fifth week saw increased viewership with the match between Mumbai Indians and Royal Challengers on May 11 garnering 20 million impressions

exchange4media Staff May 20, 2016 8:08 AM

Candid Marketing appoints Puneet Malhotra as Managing Partner?blur=25

He will play a key role in developing the existing business and nurturing the growth of the agency

exchange4media Staff May 4, 2016 5:57 PM

IPL 9: Bangalore Vs Hyderabad attracts maximum viewership in first week?blur=25

The opening match between Mumbai Indians and Rising Pune Supergiants on April 9 and the match between Royal Challengers Bangalore and Sunrisers Hyderabad on April 12 has recorded maximum ratings of 24,118 and 24,137 respectively

exchange4media Staff Apr 22, 2016 7:59 AM

#fame restructures Ops; Saket Saurabh exits as India CEO?blur=25

Saket Saurabh has stepped down from his role as #fame India CEO, he had joined as CEO in May 2014

Priyanka Mehra Apr 20, 2016 1:01 PM

Open Magazine owner Sanjiv Goenka wins bid for Pune IPL team?blur=25

The other bid was won by mobile brand Intex for Rajkot. Goenka has got the Pune franchise for Rs 16 crores and Intex has got for Rs 10 crores.

Abid Hasan Dec 9, 2015 3:34 PM

Times Internet launches Samayam – digital news & infotainment brand in Tamil, Telugu and Malayalam?blur=25

With this launch, Times Internet’s language offerings are now available across eight languages – Hindi, Tamil, Telugu, Malayalam, Kannada, Gujarati, Marathi and Bangla – in addition to English

exchange4media Staff Nov 3, 2015 10:43 AM

Parachute Advansed Body Lotion launches new campaign by McCann Erickson?blur=25

The Marico brand has shifted the frame of reference with its proposition of “Rekindling romance” in a married housewife’s life

exchange4media Staff Oct 24, 2015 8:53 AM

People are still seduced by Television, mistakenly believing it helps better brand building: Puneet Johar?blur=25

“If you look at markets across the US and Europe, people are building cutting edge content and building their brands only on Digital. This is going to happen in India too and probably quite soon,” says Puneet Johar Co-founder and CEO of To The New Ventures

Aliefya Vahanvaty Sep 3, 2015 8:42 AM

ZEEL posts consolidated revenue of Rs. 13,399 million in Q1, ad revenues grow 25.4%?blur=25

Subscription revenues were Rs 4,625 million for the quarter ended June 30, 2015 recording a growth of 12.2 per cent over Q1 FY15. During the quarter, domestic subscription revenues stood at Rs 3,680 million while international subscription revenues stood at Rs 945 million

exchange4media Staff Jul 16, 2015 11:41 AM

Zee Entertainment acquires Sarthak Entertainment?blur=25

With this acquisition, ZEEL has entered the rapidly expanding regional market in Odisha

exchange4media Staff Jul 15, 2015 12:03 PM