pudhu-yugam
Tamil GEC Pudhu Yugam appoints new Channel Head

AL Venkataachalam will spearhead the programming activities of Pudhu Yugam. His appointment comes at a time when the channel is planning to take its competitors in the GEC space head-on

Deepa Balasubramanian Dec 23, 2013 10:22 AM

Tamil GEC Pudhu Yugam appoints new Channel Head

AL Venkataachalam will spearhead the programming activities of Pudhu Yugam. His appointment comes at a time when the channel is planning to take its competitors in the GEC space head-on

Deepa Balasubramanian Dec 23, 2013 7:51 AM

Pudhu Yugam will depict the heritage & culture of Tamil Nadu: RBU Shyam Kumar

The CEO of New Generation Corporation Media talks about the new channel's content strategy, competition in the Tamil GEC space, 10+2 ad cap and more...

Deepa Balasubramanian Nov 21, 2013 8:36 AM

New Tamil GEC Pudhu Yugam bets on content to create differentiation

The channel's content line-up includes 100 hours of in-house content per week comprising 9-10 soaps, reality shows, features & film-based shows

Deepa Balasubramanian Oct 22, 2013 8:43 AM

We are trying to evangelise brand Tamil Nadu: Fourth Dimension's Shankar B

Advertisers have been myopic about Tamil Nadu & don't look beyond ratings. There is enough money in the South and enough brands, says the CEO of Fourth Dimension

Deepa Balasubramanian Oct 16, 2013 8:05 AM

New Generation Media Corp to launch Tamil GEC Pudhu Yugam on Oct 23

Pudhu Yugam will be an advertisement driven, free-to-air HD channel. The content mix includes serials, reality shows, features and film-based shows

Deepa Balasubramanian Oct 11, 2013 8:31 AM

“Distribution is the biggest challenge in the Southern markets”

Distribution is often hampered by political interference. Besides, viewers are confused about opting for DTH or cable network, says RBU Shyam Kumar, CEO, Puthiya Thalaimurai

Deepa Balasubramanian Jul 5, 2013 9:19 AM