Top Story

Home >> Media-TV >> Article

Sahara One inks deal with Nimbus to telecast India-England cricket series

27-February-2006
Font Size   16
Sahara One inks deal with Nimbus to telecast India-England cricket series

In a surprising development, Nimbus Communications Ltd on February 25 signed a deal with Sahara One Television for the broadcast rights of the India-England cricket series starting March 1, 2006, consisting of three Tests and seven ODIs. Nimbus is the global media rights partner for Indian cricket till March 2010.

Shailendra Singh, Head of Sahara One Media And Entertainment Ltd, said, “We are delighted to partner with Nimbus and Indian cricket in this new strategic initiative to take Indian cricket to the next level. Sahara India Pariwar has deep commitment to cricket and we are sure that our massive reach in cable homes will ensure that this exciting series achieves record-breaking ratings.”

Sahara One Television shall telecast all matches live. Given that Sahara One is free-to-air, it also ensures that there are no cable blackouts of the channel as is the case often with sports channels trying to extract pay TV revenues.

Commenting on the deal, Akash Khurana, MD & CEO, Nimbus, said, “Our choice of the Sahara One platform was dictated by the fact that the channel has near 100 per cent distribution in cable homes compared to sports channels, which barely reach 50 per cent of cable homes; and by Sahara India Pariwar’s amazing commitment and vision for cricket.”

Nimbus will exclusively market the commercial airtime during the series on Sahara One. The arrangement between Nimbus and Sahara contemplates a win-win upside sharing beyond specified revenue thresholds.

In addition to Sahara One’s live broadcast and wraparound programming, the Sahara One Network shall produce unilaterals that shall be aired exclusively on Sahara Filmy and Sahara News, focusing on the glamour events and behind-the-scenes action, respectively, around this series.

Late on February 24, Nimbus also signed an agreement with Doordarshan to broadcast all matches (Tests as well as ODIs) of England’s tour of India, 2006. The first Test commences on March 1.

As per the agreement, DD will telecast all the matches on DD National network, while Nimbus will retain 75 per cent of all revenues towards rights fees. The world feed (live coverage) shall be provided to DD by Nimbus Sport, the BCCI appointed producer.

Commenting on the deal, Raju Udupa, Vice-President, Media Solutions, said, “We are pleased to extend our association with DD with this landmark deal. This 10-match series is perhaps the biggest cricket series to be staged in India in a very long time. We believe it will break new ratings records.”

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'