programmatic
 Times adds native advertising capability with Columbia Traffic Network?blur=25

Times Internet had added native and content advertising reach to its ad technology platform adCenter with the new launch.

Abhinn Shreshtha Mar 20, 2015 8:28 AM

Andbeyond.media launches on-demand native ad marketplace?blur=25

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner

exchange4media Staff Mar 19, 2015 1:47 PM

As far as I'm personally concerned, we're working towards April launch for BARC : Shashi Sinha?blur=25

BARC has already started meter seeding and monitoring and there are a few check points that will come. But I am confident we are in good shape, says Shashi Sinha, CEO, IPG Mediabrands

Priyanka Mehra Feb 19, 2015 9:12 AM

Guest Column: Top five market trends that will shape 2015: Anita Nayyar?blur=25

The year will witness real action in terms of integrated marketing and programmatic; mobile will rule as marketers will optimise content; personalisation to be their new mantra. Anita Nayyar, CEO, Havas Media Group (India and South Asia) on emerging trends the market will witness this year

Anita Nayyar Jan 30, 2015 9:51 AM

Guest Column: Top five market trends that will shape 2015: Anita Nayyar?blur=25

The year will witness real action in terms of integrated marketing and programmatic; mobile will rule as marketers will optimise content; personalisation to be their new mantra. Anita Nayyar, CEO, Havas Media Group (India and South Asia) on emerging trends the market will witness this year

Anita Nayyar Jan 30, 2015 8:58 AM

There's no prime time for viewers; it's become 'my time': Preetesh Chouhan?blur=25

TV channels are rapidly adopting online videos to engage their audience, curating online only content which forms an extension of their TV shows, increasing audience base and engaging them for a longer time, says Preetesh Chouhan, SVP (APAC), Vdopia

Abhinn Shreshtha Jan 2, 2015 8:16 AM

Explosion of programmatic will be key trend for media in 2015: Mainardo de Nardis?blur=25

With the fast approaching culmination of 2014, CEO of OMD Worldwide Mainardo de Nardis talks about the five key trends for the media industry in 2015 as well as the key targets for OMD in 2015

Priyanka Mehra Dec 3, 2014 9:10 AM

 Mindshare and POSSIBLE launch Content+ to power real-time content marketers?blur=25

Content+ will launch units in London, Singapore, and Shanghai with further expansion in the next six months

exchange4media Staff Nov 20, 2014 10:19 AM

Are publishers over-reliant on Facebook??blur=25

The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers

Abhinn Shreshtha Nov 18, 2014 8:08 AM

Should Google be worried about Facebook's revamped Atlas platform??blur=25

Google has been the de facto leader in the field of digital advertising for years but Facebook's recent strategic investments could change the existing status quo

Abhinn Shreshtha Nov 5, 2014 8:36 AM

Xaxis & Disqus launch first global programmatic platform for native advertising?blur=25

With first look access to Disqus inventory and 1.6 billion unique monthly visitors, Xaxis advertisers will be able to run their native campaigns through the Xaxis programmatic platform in full coordination with the rest of their digital spend

exchange4media Staff Nov 5, 2014 8:10 AM

Aligning content strategy with business objectives is paramount: John Sheehy?blur=25

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figure out how to drive reach more effectively

Abhinn Shreshtha Oct 21, 2014 9:22 AM

Aligning content strategy with business objectives is paramount: John Sheehy?blur=25

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figure out how to drive reach more effectively

Abhinn Shreshtha Oct 21, 2014 8:03 AM

WPP, Xaxis and AppNexus announce strategic transaction?blur=25

The deal will see AppNexus acquire the Open AdStream ad serving platform Xaxis, the programmatic arm of WPP. WPP will also increase its investment in AppNexus by $25 million

exchange4media Staff Sep 23, 2014 6:10 PM

Programmatic ads cannot replace sales teams?blur=25

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams

Abhinn Shreshtha Sep 8, 2014 7:49 AM

No takers for programmatic buying??blur=25

The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...

Abhinn Shreshtha Aug 25, 2014 9:57 AM

All advtg will be digital & all digital advtg will be programmatic: Brian Lesser?blur=25

Programmatic buying may be relatively small in India right now but it could be one of those markets which does not go through an adolescence period and directly transitions into the maturity phase, says Brian Lesser, Global CEO, Xaxis

Abhinn Shreshtha Jul 23, 2014 8:00 AM

Is Facebook's acquisition of LiveRail a strategic masterstroke??blur=25

Acquiring California-based online video advertising company LiveRail seems to have enhanced Facebook's positioning as an advertiser-friendly platform further. exchange4media elicits expert opinions

Abhinn Shreshtha Jul 4, 2014 7:48 AM

Travel meta search site Wego launches Private Marketplace for advertisers?blur=25

It allows brands and agency trading desks to programmatically access Wego's premium travel audiences

exchange4media Staff Jun 27, 2014 8:55 AM

Facebook Exchange emerges as a significant tool for advertisers?blur=25

With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal

Abhinna Shreshtha Apr 14, 2014 7:53 AM