programmatic
Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017?blur=25

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

exchange4media Staff Mar 22, 2017 7:47 AM

India is a potential AI market: John Gallagher, IBM Global Head-Performance & Programmatic Marketing?blur=25

Traditional outbound marketing campaigns are increasingly becoming far less effective at winning and retaining customers than they once did, especially in a world that is increasingly dominated by AI (Artificial Intelligence) powered performance marketing, which according to John Gallagher, IBM Global Head-Performance & Programmatic Marketing is the future of marketing and advertising

Ruhail Amin Mar 16, 2017 8:19 AM

AndBeyond.Media launches revolutionary Header Bidding S2S?blur=25

By allowing multiple buyers to bid on ad spaces at once through a unified auction, S2S will increase the value of a publisher’s programmatic ad yield, says Dharika Merchant, President, AndBeyond.Media

exchange4media Staff Mar 9, 2017 8:00 AM

Saavn launches programmatic audio advertising for mobile devices in India?blur=25

Strategic partnership with AdsWizz and Omnicom Media Group will enable brands to access Saavn’s 20 million listeners with real-time buying and selling of audio advertising

exchange4media Staff Feb 3, 2017 1:39 PM

 Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz?blur=25

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .

Ashish Shah Jan 19, 2017 8:40 AM

Havas Group is now both data-driven and 100 per cent programmatic ?blur=25

Over 25 per cent of its employees have engaged to become 100 per cent programmatic through a new proprietary training program

exchange4media Staff Jan 14, 2017 12:11 PM

Header buying, programmatic direct – key programmatic trends for 2017, say experts?blur=25

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we spoke with, the scope is immense.

exchange4media Staff Jan 13, 2017 9:24 AM

Guest Column: 2017 to see programmatic media buying foray into traditional channels: Karan Gupta, AndBeyond.Media?blur=25

Karan Gupta, Co-founder, AndBeyond.Media gives his predictions on key trends that will shape the programmatic landscape and the digital industry

Karan Gupta Jan 12, 2017 8:22 AM

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017 ?blur=25

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

exchange4media Staff Jan 10, 2017 8:05 AM

Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult?blur=25

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

Rajiv Dingra Jan 3, 2017 8:07 AM

Guest Column: Programmatic - Where you should be right now: Nadeesh Ramachandran, Vserv?blur=25

Why is that the rate of adoption for programmatic in developed markets such as US or UK higher than that in India or for that matter even Southeast Asia? There still remains a lot of cloud around programmatic marketing even though all of us are aware of the benefits (on paper) which include increased transparency, desired & relevant target audience and cost effectiveness, writes Nadeesh Ramachandran, Vserv.

Nadeesh Ramachandran Dec 19, 2016 9:13 AM

Media ACE Awards 2016: Programmatic still a nascent phenomenon in India: Experts?blur=25

A panel discussion on the topic--Programmatic Buying of Brands: Media Owners Vs Agencies was held during the event and witnessed participation of industry veterans

Ruhail Amin Aug 12, 2016 8:38 AM

Ad fraud could be worth $140 billion by 2025: Report?blur=25

A new report by the WFA (World Federation of Advertisers) says that globally, ad fraud might be in the range of 10 per cent to 30 per cent

exchange4media Staff Jun 13, 2016 8:08 AM

Facebook pulls plug on its ad exchange;seeks more control over ad inventory?blur=25

The long rumored demise of Facebook Exchange, Facebook's ad exchange for buying desktop inventory on its platform will mean that brands and agencies will now need to work directly with Facebook to gain access to ad inventory

Abhinn Shreshtha May 27, 2016 8:23 AM

We have recently invested $20 million in editorial department across the globe, just in digital: Rob Bradley CNN?blur=25

CNN’s Global Director of Digital Advertising Revenue and Data talks about company’s programmatic strategy, CNN’s data-monitoring platform- AIM (Audience Insights Measurement) and how India plays an important role in its strategy and focus on native advertising

Madhuwanti Saha May 17, 2016 8:05 AM

TIL extends Colombia Traffic Network to external publishers?blur=25

Times Internet Limited (TIL) is working to expand the scope of its new native ad platform; the Colombia Traffic Network (CTN), beyond TIL properties as it looks to create a more integrate brand advertising solution for marketers

Abhinn Shreshtha Feb 25, 2016 8:04 AM

What 2016's digital marketers can learn from 2015?blur=25

As the digital ecosystem continues to evolve, the lessons learnt in 2015 will have tremendous impact in 2016. Let’s take a look at some of them.

exchange4media Staff Jan 22, 2016 9:42 AM

6 digital trends to watch out for in 2016?blur=25

The digital juggernaut continues to roll on. It has been an interesting year for the digital ecosystem. There was some introspection as there was a rude awakening from age old concepts, while exciting new prospects gained even more popularity. With India having overtaken the US as the second largest internet population, the stage is all set for digital advertising.

Abhinn Shreshtha Jan 18, 2016 9:10 AM

Rewind 2015: A Good Year: Pancham Endlaw?blur=25

Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2015 will have to put in extra work to stay relevant, writes Pancham Endlaw, Head (South Asia) at Opera Mediaworks

Pancham Endlaw Dec 30, 2015 9:39 AM

Rewind 2015: A Good Year: Pancham Endlaw?blur=25

Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2015 will have to put in extra work to stay relevant, writes Pancham Endlaw, Head (South Asia) at Opera Mediaworks

Pancham Endlaw Dec 30, 2015 8:44 AM