programmatic
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Being mobile-first since the start, we have the perfect stage set for programmatic, we can build ourselves a playground of possibilities that will keep our companies healthy and our clients happy, says Anand

Banisha Singh Anand Feb 15, 2018 8:54 AM

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The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

exchange4media Staff Nov 30, 2017 8:49 AM

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The recently appointed VP chatted with exchange4media on his aspirations and priorities as he takes over, digital transformation, programmatic advertising and more.

Misbaah Mansuri Nov 28, 2017 8:32 AM

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The programmatic base is comparatively small In India but it is surely growing at an exponential rate, Matt Brocklehurst, Programmatic & Platforms Marketing Lead, Asia Pacific at Google spoke to e4m about the growth of programmatic in the Indian market and its adoption by brands

Ruhail Amin Sep 7, 2017 8:42 AM

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Move of C1X being DSP of IdeateLabs will provide a hybrid programmatic digital media solution along with data management capabilities to their clients in India

exchange4media Staff Jul 11, 2017 2:08 PM

Brand Safety in India is still nascent: John Montgomery, GroupM?blur=25

John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure brand safety, how to mitigate ad fraud and highlights the need for awareness of brand safety in India today

Priyanka Mehra Jun 14, 2017 8:11 AM

New Criteo tool promises average 20-30% higher publisher revenue?blur=25

Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers directly to advertisers

Abhinna Shreshtha Jun 8, 2017 7:57 AM

Can Surewaves' TV programmatic platform, Skynet, revolutionize how ads are sold on TV??blur=25

Surewaves is betting on its new TV programmatic platform, Skynet, and sees its expanding to other geographies starting in June

Abhinn Shreshtha Jun 1, 2017 8:33 AM

Guest Column: Unraveling Header Bidding, Programmatic's Top Trend for 2017: Dharika Merchant, AndBeyond.Media?blur=25

Header bidding is an improved way for publishers to hold auctions, enabling advertisers to vie for premium publisher inventory – both reserved, and unreserved

Dharika Merchant May 4, 2017 8:34 AM

Staring at possible $750 million loss, Google brings in third party help?blur=25

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

Abhinna Shreshtha Apr 4, 2017 9:09 AM

C1X ropes in Gaurav Prabhu as Director - Sales, India?blur=25

Prabhu will be reporting to Sunil Punjabi, VP and Business Head, South Asia

exchange4media Staff Mar 30, 2017 7:55 AM

SureWaves MediaTech launches programmatic television advertising marketplace, 'Skynet'?blur=25

BARC India is the Data Partner for Skynet, ensuring constant and accurate updates on viewership figures and trends

exchange4media Staff Mar 28, 2017 4:17 PM

Guest Column: Mobile App Downloads is a dead business, wake up to the new reality that is audience discovery: Rammohan Sundaram, MD & Sr. VP, APMEA C1X Inc?blur=25

Sundaram says it is time for everyone to embrace programmatic mobile first solutions that enable audience discovery and rapid video advertising adoption rather than the downloads that were being forced on consumers

Rammohan Sundaram Mar 22, 2017 8:34 AM

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017?blur=25

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

exchange4media Staff Mar 22, 2017 7:47 AM

India is a potential AI market: John Gallagher, IBM Global Head-Performance & Programmatic Marketing?blur=25

Traditional outbound marketing campaigns are increasingly becoming far less effective at winning and retaining customers than they once did, especially in a world that is increasingly dominated by AI (Artificial Intelligence) powered performance marketing, which according to John Gallagher, IBM Global Head-Performance & Programmatic Marketing is the future of marketing and advertising

Ruhail Amin Mar 16, 2017 8:19 AM

AndBeyond.Media launches revolutionary Header Bidding S2S?blur=25

By allowing multiple buyers to bid on ad spaces at once through a unified auction, S2S will increase the value of a publisher’s programmatic ad yield, says Dharika Merchant, President, AndBeyond.Media

exchange4media Staff Mar 9, 2017 8:00 AM

Saavn launches programmatic audio advertising for mobile devices in India?blur=25

Strategic partnership with AdsWizz and Omnicom Media Group will enable brands to access Saavn’s 20 million listeners with real-time buying and selling of audio advertising

exchange4media Staff Feb 3, 2017 1:39 PM

 Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz?blur=25

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .

Ashish Shah Jan 19, 2017 8:40 AM

Havas Group is now both data-driven and 100 per cent programmatic ?blur=25

Over 25 per cent of its employees have engaged to become 100 per cent programmatic through a new proprietary training program

exchange4media Staff Jan 14, 2017 12:11 PM

Header buying, programmatic direct – key programmatic trends for 2017, say experts?blur=25

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we spoke with, the scope is immense.

exchange4media Staff Jan 13, 2017 9:24 AM