programmatic
Mindshare?blur=25

The initiative was run as part of Project Proton, which was announced six months ago and which is designed to explore solutions to address industry challenges in programmatic advertising

exchange4media Staff May 7, 2019 11:29 AM

Vertoz?blur=25

With the launch of this new platform, Vertoz offers brands premium native advertising campaigns across a variety of regional news publishers and informative blogs in 10+ Indian languages

exchange4media Staff Apr 25, 2019 11:12 AM

verizon?blur=25

Driving a successful programmatic ad campaign, the brand increased viewability by 70%, outperforming the target benchmark

exchange4media Staff Apr 23, 2019 1:35 AM

Bhargav Patel IQM?blur=25

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy Apr 18, 2019 9:06 AM

DAN?blur=25

Mehra will also continue to serve as Chief Data Officer, Dentsu Aegis Network – South Asia

exchange4media Staff Apr 10, 2019 12:15 PM

Bharat Khatri?blur=25

Guest Column: Khatri, Country Lead, Xaxis India, tells us about how data and the technology to exploit it is crucial in attracting customers through personalising purchase journeys

Bharat Khatri Apr 1, 2019 8:55 AM

ashish shah?blur=25

Shah, founder and CEO at Vertoz spoke of overall ad budgets & how programmatic advertising is expected to have a share of around Rs 150 crore to Rs 200 crore this IPL season

Tasmayee Laha Roy Mar 29, 2019 8:33 AM

Matt Brocklehurst Google?blur=25

Brocklehurst, Google APAC's programmatic and platforms marketing lead, talks about the trends and growth drivers of programmatic advertising in India

Venkata Susmita Biswas Feb 26, 2019 8:17 AM

Grofers PivotRoots?blur=25

The mandate aims to consolidate the digital media buys through programmatic buying

exchange4media Staff Feb 7, 2019 3:38 PM

VentesAvenues?blur=25

With the addition of a programmatic arm, Ventes Avenues marks its foray into Martech

exchange4media Staff Nov 26, 2018 5:58 PM

MoMagicScreenage?blur=25

MoMAGIC’s Programmatic Solutions to combine the true power of AI and Big Data processing and give solutions to issues existing in Digital Marketing

exchange4media Staff Nov 2, 2018 2:58 PM

OscarGarza?blur=25

Oscar Garza, Global Head of Media Activation, Essence, says one of the key misconceptions people have about programmatic is that it makes things simpler

Ruhail Amin Oct 29, 2018 8:26 AM

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The company is the latest to move crucial marketing duties in-house, a troubling trend for ad agencies

exchange4media Staff Jul 2, 2018 11:04 AM

Radio City National logo?blur=25

The exclusive radio partnership with Google will provide small and medium businesses, a holistic digital media strategy and create new revenue streams for Radio City

exchange4media Staff Jun 11, 2018 3:59 PM

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Matthew Quint, the Director of Columbia Business School's Center on Global Brand Leadership, an expert on digital marketing on Blockchain technology

Venkata Susmita Biswas Jun 4, 2018 8:58 AM

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In 2018, 42% of online ad spend from India will be on video ads and 12 of all digital advertising will be programmatic, GroupM predicts

Venkata Susmita Biswas May 4, 2018 3:52 PM

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The technology-first platform will enable the radio network to unlock the funnel of demand, allowing them to sell ad inventory by offering customized plans based on target audience (TG), region, city or cluster.

exchange4media Staff Mar 27, 2018 10:15 AM

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One of the drivers of this growth is the form of programmatic called the ‘programmatic guaranteed’.

Ruhail Amin Mar 9, 2018 7:45 AM

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Being mobile-first since the start, we have the perfect stage set for programmatic, we can build ourselves a playground of possibilities that will keep our companies healthy and our clients happy, says Anand

Banisha Singh Anand Feb 15, 2018 8:54 AM