programmatic
DAN?blur=25

The platform will bring together advertising and analytics for deeper insights, establish enriched customer connections and drive better marketing results

exchange4media Staff Dec 3, 2019 1:30 PM

programmatic?blur=25

Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google

exchange4media Staff Dec 3, 2019 8:40 AM

MarTech Panel 2?blur=25

At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy

exchange4media Staff Nov 27, 2019 7:17 AM

MightyHive?blur=25

MightyHive has already established offices in Auckland, Bangkok, Hong Kong, Jakarta, Melbourne, Seoul, Singapore, Sydney, and Tokyo

exchange4media Staff Nov 21, 2019 7:43 PM

Google?blur=25

Following mounting pressure from the European Union, Google will no longer be informing advertisers about the type of content where their ads could appear

exchange4media Staff Nov 18, 2019 11:06 AM

Andrea Febbraio?blur=25

As an advisor, Febbraio would help the senior executive team with business advice & strategy to expand the company's business globally

exchange4media Staff Sep 17, 2019 7:38 PM

Skoda?blur=25

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM

DAN?blur=25

The machine learning and neuroscience-based engine will provide insights into the predicted performance of a creative even before it has actually run

exchange4media Staff Aug 21, 2019 2:35 PM

dentsuX?blur=25

The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio, a digital audio advertising platform

exchange4media Staff Aug 19, 2019 11:28 AM

FMCG and Ai?blur=25

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

DAN?blur=25

‘DAN Explore for Programmatic’ is an engine for programmatic audience performance, which merges with their flagship insights engine DAN Explore

exchange4media Staff Jul 22, 2019 1:26 PM

Kinetic India?blur=25

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

Alchemy Group?blur=25

The move is part of a strategic collation to deliver solutions that solve for next-gen audiences

exchange4media Staff Jul 9, 2019 4:59 PM

OOh?blur=25

The campaign leverages the real time weather conditions to the show Spider-Man fighting them, on an outdoor hoarding

exchange4media Staff Jul 5, 2019 6:19 PM

trends?blur=25

Morden Chen, General Manager of Alibaba UC Ads Marketing, speaks on trends in content on Mobile, the ROI of creativity, influencer marketing and the growth of programmatic buying in India

exchange4media Staff Jul 1, 2019 2:13 PM

Sriram Padmanabhan?blur=25

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh Jun 27, 2019 8:37 AM

Kotak Securities and DAN?blur=25

The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync

exchange4media Staff Jun 26, 2019 3:15 PM

Programmatic?blur=25

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy Jun 19, 2019 9:54 AM

Dentsu Aegis Network?blur=25

With the ‘Vision’ dashboard, agencies will now be able to take a more proactive stance in foreseeing the direction of a programmatic campaign and thereby, take the necessary course-corrective measures

exchange4media Staff Jun 17, 2019 12:33 PM

Verizon Media?blur=25

The new transparency tool delivers a 360-degree view of a DSP customer’s omnichannel programmatic environment, with robust audience reach and cost analyses broken down by channel and exchange

exchange4media Staff Jun 14, 2019 3:43 PM