product
Rishu Gandhi?blur=25

The two-month-long campaign was carried out in a phased manner where influencers from across social media were roped in

exchange4media Staff May 7, 2020 12:00 AM

e-Conclave 2020?blur=25

In three e4m webinar sessions, industry experts will share their thoughts on the revival of their respective industries and how they have streamlined the functionalities of the COVID-19 lockdown

exchange4media Staff May 6, 2020 8:49 AM

Sunsilk My Lockdown Hairstyle?blur=25

Conceptualized by Wunderman Thompson South Asia, a video series for each day of the week was created

exchange4media Staff May 3, 2020 6:00 PM

Godrej No 1?blur=25

Conceptualised by Creativeland Asia, the campaign is devised as a public interest and awareness campaign

exchange4media Staff May 2, 2020 10:18 AM

mother dairy?blur=25

The film, a part of the brand ongoing campaign 'Rishton Ka Swad Badhaaye', is executed in coordination with Wavemaker India

exchange4media Staff Apr 27, 2020 4:03 PM

Goodknight Stay Home Stay Protected?blur=25

Conceptualised by Wunderman Thompson, the film will be promoted on television and digital platforms

exchange4media Staff Apr 25, 2020 9:54 AM

BARC Nielsen?blur=25

As per the fourth edition of the BARC-Nielsen report, 72% of advertisers have continued to remain active in the COVID-19 period

exchange4media Staff Apr 21, 2020 9:29 AM

meghna apparao?blur=25

Apparao was previously associated with brands such as Hindustan Unilever, Amazon and Godrej Consumer Products Limited

exchange4media Staff Apr 20, 2020 12:10 PM

ITC CSR initiative?blur=25

ITC is also working closely with district administrations across 17 states to provide essential food items like atta, noodles, biscuits, juices and hygiene products to people in distress

exchange4media Staff Apr 9, 2020 3:11 PM

CavinKare Hand Sanitizers?blur=25

In response to the COVID-19 crisis, CavinKare has introduced hand sanitizers in various SKUs across three brands to cater to the needs of consumers

exchange4media Staff Apr 4, 2020 4:00 PM

Godrej?blur=25

The brand has partnered with the Brihanmumbai Municipal Corporation & Thane Municipal Corporation under #ProtektIndiaMovement to distribute packets of its powder-to-liquid handwash in Maharashtra

exchange4media Staff Mar 24, 2020 3:03 PM

Aquawhite Peppa Pig and Hello Kitty range?blur=25

The launch of Hello Kitty and Peppa Pig ranges is to further strengthen its existing product lineup of kids celebrity #Brushmates

exchange4media Staff Mar 21, 2020 2:00 AM

Suprotim Day?blur=25

Guest Column: Suprotim Day, Chief Films Officer, Dentsu Aegis Network India, assesses the long and short-term impact of suspending ad productions during the COVID-19 crisis

Suprotim Day Mar 20, 2020 8:42 AM

Ad production?blur=25

Industry leaders indicate that losses to production companies and advertisers could be unprecedented but acknowledge the measures are being taken for the general good

Misbaah Mansuri Mar 18, 2020 8:13 AM

ASAP?blur=25

A review meeting on 30th March will decide on whether to resume shoots or to continue quarantine measures

Misbaah Mansuri Mar 17, 2020 8:21 AM

Colgate Vedshakti?blur=25

The campaign kick-started with the launch of a TV campaign on March 4 and is being further amplified across print, digital and social media

exchange4media Staff Mar 14, 2020 11:27 AM

Dabur Mensta?blur=25

The video ‘No Women’s Day’ was conceptualised by McCann Health and was rolled out on Dabur’s social media platforms

exchange4media Staff Mar 14, 2020 10:21 AM

WPP AUNZ big?blur=25

The company will create new categories, markets and revenue for clients using data to define the opportunity and understanding of people to create desire, to build a real product or service

exchange4media Staff Mar 9, 2020 11:37 AM

Kriti Sanon for Vivel?blur=25

Sanon will feature in a campaign film conceptualised by Brand David for Vivel's cooling portfolio of soaps and body washes

exchange4media Staff Mar 5, 2020 6:38 PM