pro-kabaddi
Star Sports launches quirky new campaign for Pro Kabaddi League - ‘Le Panga’ ?blur=25

The campaign has been conceptualised by the in-house team at Star Sports and dares people to overcome personal limitations much like in the sport of Kabaddi

Sarmistha Neogy Jul 6, 2015 7:57 AM

Is the title sponsorship for Pro Kabaddi League a hard egg to crack??blur=25

As Star retains the title sponsorship to the 2nd edition of Pro Kabaddi League, a handful of other brands come on board as associate sponsors. Is this a strategic decision by Star or is the deal tough to crack?

Collin Furtado Jun 10, 2015 8:30 AM

Guest Column: Advertising and media hallmarks of 2014: Madhukar Sabnavis?blur=25

Madhukar Sabnavis, Vice Chairman, O&M India comments on the BJP campaign, sporting leagues, e-commerce explosion, and other defining moments of 2014

Madhukar Sabanavis Dec 29, 2014 8:03 AM

Repucom to represent all major sports leagues in India?blur=25

Key leagues in India including cricket, hockey, football, kabbadi, badminton, golf and all major marathons are now working with Repucom

exchange4media Staff Oct 20, 2014 8:06 AM

Good ratings give added push to Fevicol association with Pro Kabaddi League?blur=25

The brand association includes on-air and on-ground integration. Apart from brand fit with the tagline 'Fevicol Ki Pakad, Chhootegi Nahin,' the association was incentivised once the first ratings came out

Collin Furtado Aug 20, 2014 8:13 AM

Will marketers' skepticism of Pro Kabaddi League haunt World Kabaddi League??blur=25

Post STAR's Pro Kabaddi League, Sony SIX has just launched World Kabaddi League. Will advertisers play the wait & watch game yet again? exchange4media finds out

Collin Furtado Aug 11, 2014 9:24 AM

Brands would benefit targeting at a B-town level for Pro Kabaddi League: Vinit Karnik?blur=25

Interest in a sport like kabaddi rests more in B-towns. Viewership and interest will start from grassroots and build to an urban audience over time, says Vinik Karnik, National Director, Sports and Live, GroupM ESP India

Collin Furtado Aug 7, 2014 8:24 AM

Social media buzz around Pro Kabaddi League less than impressive?blur=25

Brands and franchises have not leveraged social media so far in generating consistent and animated conversations around Pro Kabaddi League. With the amount of engagement

Abhinn Shreshtha Aug 7, 2014 8:15 AM

Can Star Sports mass-popularise kabaddi with Pro Kabaddi League??blur=25

The channel has launched an aggressive & glamorous promotional campaign for the League in an attempt to recreate the lost glory of the game. Does kabaddi have the potential of appealing to the youth & getting as many eyeballs as cricket in India? exchange4media finds out

Ankur Singh Aug 6, 2014 7:58 AM

Guest Column: Pro Kabaddi League will give sustained ROI to brands: Mandeep Malhotra?blur=25

The minute that 'Urban Youth' gets hooked to Kabaddi, the nation will follow. Brands will recover their investments' worth within a few years. 22 million viewers for Pro Kabaddi League is an encouraging number, says Mandeep Malhotra, President DDB Mudra Group

Mandeep Malhotra Aug 5, 2014 10:09 AM

Guest Column: Pro Kabaddi League will give sustained ROI to brands: Mandeep Malhotra?blur=25

The minute that 'Urban Youth' gets hooked to Kabaddi, the nation will follow. Brands will recover their investments' worth within a few years. 22 million viewers for Pro Kabaddi League is an encouraging number, says Mandeep Malhotra, President DDB Mudra Group

Mandeep Malhotra Aug 5, 2014 8:05 AM

DDB MudraMax ties up with Pro Kabaddi League's Bengal Warriors?blur=25

The agency will handle franchise & venue management of Big Bazaar's Pro Kabaddi League team, spearheading marketing communication and consulting on brand strategy and direction

exchange4media Staff Aug 5, 2014 8:02 AM

Big brands stay wary of Pro Kabaddi League sponsorships?blur=25

While big names are yet to sponsor the League, it has managed to rope in smaller brands like Dogspot.in and Lenskart. As per experts, the undefined viewership profile, lack of famous

Collin Furtado Jul 30, 2014 9:12 AM