PKL will now be India’s biggest sports league with geographical representation across 11 states, 12 franchises and 138 matches across 13 weeks. The investment of Rs 300 crore by Chinese handset maker VIVO is making things even better
Shubhranshu Singh, Executive Vice President and Head-Marketing-Sports, Star India, shared what went into the designing the marketing strategy including #LePanga campaign while changing the perception of the sport
All the three stars are ardent sport lovers and have been following Star Sports Pro Kabaddi since inception. They have picked their favourite players and teams and will be following them closely during the league which commences on June 25.
In an interview with exchange4media, Ronnie Screwvala, owner of U Mumba and founder of USports, speaks about the PKL, the need for advertisers to keep up with the times and the potential in the field of sports