pro-kabaddi
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The partnership as the sponsor of the Haryana team reinforces Insecticides (India)’s commitment to supporting sporting activities in India and engaging with youth

exchange4media Staff Aug 3, 2017 4:22 PM

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Kabaddi generated Rs. 122 crore in 2016, up from Rs. 48 crore in 2015

Abhinn Shreshtha Aug 3, 2017 7:38 AM

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PKL will now be India’s biggest sports league with geographical representation across 11 states, 12 franchises and 138 matches across 13 weeks. The investment of Rs 300 crore by Chinese handset maker VIVO is making things even better

Ruhail Amin Jul 28, 2017 7:42 AM

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Play-offs scheduled in Mumbai and Chennai; the latter will also host the finals

exchange4media Staff Jun 29, 2017 9:50 AM

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Shubhranshu Singh, Executive Vice President and Head-Marketing-Sports, Star India, shared what went into the designing the marketing strategy including #LePanga campaign while changing the perception of the sport

exchange4media Staff Jun 29, 2017 8:25 AM

Vivo to sponsor Pro Kabaddi League, deal pegged at Rs 275-300 crore?blur=25

The five-year deal, which will begin from July 2017, is pegged at Rs 275-300 crore, making it one of the biggest sporting deals in a non cricketing event

Ruhail Amin May 9, 2017 7:54 AM

Pro Kabaddi's four new teams chosen for potential commercial value to sponsors and advertisers?blur=25

Tamil Nadu, Haryana, Uttar Pradesh and Gujarat have also been primarily chosen for their high affinity towards Kabaddi with massive fan base and significant on-ground presence of the sport

exchange4media Staff Mar 29, 2017 2:12 PM

Pro Kabaddi League-4 registered 15% growth in ad volumes: TAM Media Research?blur=25

Compared to PKL Season 3, 15% growth in ad volumes was witnessed in PKL Season 4. It had dropped by 6% in Season 3 compared to Season 2

Priyanka Mehra & Madhuwanti Saha Aug 17, 2016 8:08 AM

Star Sports Pro Kabaddi signs Rana Daggubati, Puneeth Rajkumar, Diljit Dosanjh as brand ambassadors?blur=25

All the three stars are ardent sport lovers and have been following Star Sports Pro Kabaddi since inception. They have picked their favourite players and teams and will be following them closely during the league which commences on June 25.

exchange4media Staff Jun 25, 2016 10:23 AM

Pro Kabaddi appoints eminent Ethics & Governance Committee?blur=25

The Honourable Justice A. P. Shah (Retd.) Ombudsman of the BCCI & A. N. Roy, former DGP, Maharashtra & Police Commissioner, Mumbai - Represent Key Constituent Members

exchange4media Staff Jun 6, 2016 8:57 AM

Star Sports Pro Kabaddi ropes in actor Rana Daggubati as its new brand ambassador?blur=25

Star Sports Pro Kabaddi has signed popular actor Rana Daggubati as its new brand ambassador. The third season of the Pro Kabaddi League will begin on January 30, 2016 at Vizag

exchange4media Staff Jan 25, 2016 7:54 AM

We have a “take it or leave it” approach with advertisers: Ronnie Screwvala?blur=25

In an interview with exchange4media, Ronnie Screwvala, owner of U Mumba and founder of USports, speaks about the PKL, the need for advertisers to keep up with the times and the potential in the field of sports

Abhinn Shreshtha Nov 6, 2015 8:33 AM

Pro Kabaddi League revenue estimated at Rs 50-55 crore in season 2?blur=25

In its second edition, the League has earned more brand sponsorships as well as advertisers in addition to higher viewership

exchange4media Staff Aug 26, 2015 7:51 AM

Open to selling title sponsorship of PKL only to someone as committed to kabaddi as us: Uday Shankar?blur=25

Star India CEO talks about the challenge of changing the 'rustic' perception about kabaddi, and packaging it in a smart and modern format, consumable by all audiences, through Pro Kabaddi League (PKL)

Srabana Lahiri Aug 12, 2015 8:05 AM

OOH activity for Pro Kabaddi League subdued, say agencies?blur=25

The second edition of Pro Kabaddi League has generated excitement from marketers and fans of the sport. However, outdoor agencies say that there has not been much activity by brands around the event

Abhinn Shreshtha Jul 22, 2015 8:11 AM

Star Sports Pro Kabaddi Season 2 to kick-off tomorrow?blur=25

The upcoming season of Star Sports Pro Kabaddi will feature a much deeper pool of national and international players

exchange4media Staff Jul 17, 2015 11:17 AM

Amitabh Bachchan croons ‘Le Panga’ for Pro Kabaddi League 2?blur=25

The lyrics have been penned by Piyush Pandey and the song has been composed as well as sung by Amitabh Bachchan

Sarmistha Neogy Jul 14, 2015 8:44 AM

Razorfish appointed online partners for Bengal Warriors?blur=25

The creative agency has been selected by Future Group’s Pro Kabaddi team considering their digital acumen as well as their fondness for both Bengal and the sport

exchange4media Staff Jul 10, 2015 4:55 PM

Razorfish appointed online partners for Bengal Warriors?blur=25

The creative agency has been selected by Future Group’s Pro Kabaddi team considering their digital acumen as well as their fondness for both Bengal and the sport

exchange4media Staff Jul 9, 2015 5:03 PM