priyanka-nair
OOH Advertising Awards back to honour industry’s best?blur=25

The 3rd edition will recognise exceptional work in OOH advtg & digital signage. A conference themed ‘Media Marketing Monitoring’ will also take place

Priyanka Nair Feb 19, 2013 8:03 PM

Can neuroscience be the saviour magazines are looking for??blur=25

Neuroscience can throw light on changing consumer behaviour, magazine readership patterns & effectiveness of advertising through this media

Priyanka Nair Feb 18, 2013 8:01 PM

“Content needs to be sharpened for different media platforms”?blur=25

Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts

Priyanka Nair Feb 18, 2013 7:00 PM

“Make mistakes to do better on multi-platforms”?blur=25

Multi-platforms might not give great RoI at the outset, but when they pick up, they can be next big thing for magazines, say leading global publishers

Priyanka Nair Feb 15, 2013 9:18 PM

Billboard of the week: Idea’s campaign at Kumbh Mela?blur=25

Smart planning, right use of media formats & simple messaging make Idea’s Kumbh Mela campaign impressive

Priyanka Nair Feb 14, 2013 9:00 PM

A world of innovation in outdoor advertising?blur=25

exchange4media takes a peek at some fascinating innovations seen in outdoor media globally...things that Indian advertisers can emulate

Priyanka Nair Feb 13, 2013 11:39 PM

Focus on adding brand value in 2013: Industry experts?blur=25

Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference

Priyanka Nair Feb 12, 2013 8:20 PM

Movies OK bets on OOH to promote newly acquired low budget movies?blur=25

The campaign is live across key Hindi speaking markets, with a special focus on Maharashtra, Rajasthan, Madhya Pradesh & Kolkata

Priyanka Nair Feb 8, 2013 7:57 PM

Quick five with Brandlogist’s Saurabh Parmar?blur=25

“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist

Priyanka Nair Feb 5, 2013 7:50 PM

Quick five with Brandlogist’s Saurabh Parmar?blur=25

“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist

Priyanka Nair Feb 5, 2013 7:50 PM

Billboard of the week: Mathrubhumi News’ launch?blur=25

The campaign stayed with me because of its vast visibility & simple creatives, says Anil Cheriyedath of Maxus and Motivator

Priyanka Nair Jan 31, 2013 7:59 PM

Five reasons why transit media is the way to go?blur=25

Transit media is fast gaining acceptance as brands target on-the-move consumers. e4m pens down few benefits...

Priyanka Nair Jan 29, 2013 6:37 PM

Billboard of the week: Being Human’s teaser initiative?blur=25

Simple concept, excellent execution & perfect location made the campaign stand out this week

Priyanka Nair Jan 24, 2013 6:51 PM

OOH push for UTV Bindass’ Emotional Atyachar 4?blur=25

The campaign is currently active in markets such as Mumbai, Delhi, Ahmedabad, Indore, Lucknow and Pune

Priyanka Nair Jan 24, 2013 6:51 PM

Pantaloons goes aggressive to grab larger pie of sale season?blur=25

Pantaloons uses print, outdoor, radio, digital and an array of BTL activities to market its campaign ‘In love with sales’

Priyanka Nair Jan 22, 2013 7:50 PM

Standard Chartered’s ‘branding with a cause’?blur=25

Sumeet Singla of Standard Chartered Bank talks about the evolution of an idea that led to the creation of a landmark property like the marathon

Priyanka Nair Jan 21, 2013 6:35 PM

Billboard of the week: Omkar Realtors?blur=25

The campaign’s tagline ‘Why can’t I run with clouds?’ instantly registered in my mind, says Beenna Makheja of Zenith World

Priyanka Nair Jan 17, 2013 7:35 PM

Bacardi to go aggressive on digital in 2013?blur=25

The brand has allocated 15 % of mktg spends on digital; has partnered with Webchutney to create innovative digital impressions

Priyanka Nair Jan 16, 2013 2:15 AM

Niloufer Dundh launches new venture Ventes Dundh?blur=25

Dundh will be working as an independent consultant for a few months and already has three projects in hand that will be launched soon

Priyanka Nair Jan 14, 2013 11:07 PM

Bindass integrates social with on-air line-up?blur=25

Disney UTV Digital has created a digital jukebox that allows users to dedicate songs on social & watch the same being played on TV

Priyanka Nair Jan 14, 2013 10:30 PM