priyanka-nair
2-min video:  OOH can be more engaging than digital – Sudeep Narayan?blur=25

Marketers haven’t realised the creative potential of OOH. Integration of media can lead to effective outdoor solutions, says Marketing & PR Director, Volvo India

Priyanka Nair Mar 29, 2013 7:01 PM

Can robust social marketing ensure success of a movie??blur=25

From releasing promos, conducting long-term campaigns, creating conversations before the launch, social mktg can help sustain interest of viewers & create buzz

Priyanka Nair Mar 22, 2013 8:49 PM

Stage set for 3rd edition of OOH Conference and Awards?blur=25

The e4m OOH Conference will have industry veterans discuss & debate on M3 Media, Marketing & Monitoring today. It will be followed by a glittering Awards night

Priyanka Nair Mar 22, 2013 7:28 PM

OOH Awards 2013: 108 entries make it to the shortlist?blur=25

From over 400 entries received for e4m’s 3rd OOH Awards, 108 nominees have been shortlisted. Winners will be announced at a glittering ceremony on Mar 22

Priyanka Nair Mar 21, 2013 7:58 PM

2-min video: OOH is not given the attention it deserves – Harit Nagpal?blur=25

Out of home is a very integral part of a media mix but more needs to be done, says the MD & CEO of Tata Sky, and Jury Chairperson of e4m’s OOH Awards

Priyanka Nair Mar 20, 2013 7:42 PM

Spotlight on Media, Marketing & Monitoring @OOH Awards 2013?blur=25

The third edition of the exchange4media OOH conference will discuss and deliberate global OOH trends and learnings, along with the road ahead for India

Priyanka Nair Mar 19, 2013 7:50 PM

"India needs to look beyond cricket & Bollywood led content"?blur=25

The content base in India is definitely rich, but narrow targeted, says Dominic Proctor, President, GroupM Global

Priyanka Nair Mar 18, 2013 7:27 PM

Spotlight on digital outdoor media at OOH Advertising Awards?blur=25

Rather than being a disruptive force, digital technology is expected to create huge opportunities for OOH media & the Awards will honour the best uses

Priyanka Nair Mar 13, 2013 7:08 PM

OOH Advertising Awards to honour innovative use of transit media?blur=25

Given the growing clout of transit media & innovative usage, the Awards will honour the best ad campaigns that have leveraged this medium to the hilt

Priyanka Nair Mar 12, 2013 7:09 PM

Spotlight on innovative in-store campaigns at OOH Advertising Awards?blur=25

Keeping in mind the wide network of local kirana stores and positive emergence of FDI in retail, the Awards will honour the best in-store campaigns

Priyanka Nair Mar 11, 2013 6:50 PM

Disney Channel takes quizzing to hoardings?blur=25

The channel has used digital hoardings to promote its latest show ‘Disney Q’ in Mumbai. 15 per cent of the spends have been earmarked for outdoor

Priyanka Nair Mar 8, 2013 8:13 PM

Pathos, Ethos, Logos in Kotak Bank’s communication?blur=25

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

Pathos, Ethos, Logos in Kotak Bank’s communication?blur=25

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

“Experiential marketing works best when it’s personalised”?blur=25

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra decodes the power of experiential marketing

Priyanka Nair Mar 7, 2013 4:09 AM

Leading marketers crack the outdoor advertising code?blur=25

Rajiv Kr Vij, Karan Kumar, Madhumita Dutta & Bharat Dhuppar share their expertise on how brands can optimally leverage the OOH medium

Priyanka Nair Mar 5, 2013 7:53 PM

OOH Advertising Awards to honour new innovative media?blur=25

The last year saw the emergence of newer OOH formats such as digital pods, station announcements, etc. The Awards will honour the creation of these formats

Priyanka Nair Mar 1, 2013 7:48 PM

Get smart: Learn how brands can beat the outdoor game?blur=25

Apt location choice, media format and right targeting can ensure maximum effectiveness on outdoor, share industry experts

Priyanka Nair Feb 27, 2013 8:28 PM

Keep conversations healthy on social. Here's how...?blur=25

Brands need to listen, learn, be proactive and, above all, be honest to its social community members for healthy survival

Priyanka Nair Feb 26, 2013 3:20 AM

Have you got your content strategy on social right??blur=25

Indian brands need to think beyond contests, promotions & the out of context use of the Indian ABC of content – Astrology, Bollywood and Cricket

Priyanka Nair Feb 20, 2013 8:25 PM

Video: Marketing leaders decode the year ahead?blur=25

CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013

Priyanka Nair Feb 19, 2013 8:15 PM