The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points

Priyanka Nair May 1, 2013 7:28 PM

Reebok enjoys the biggest market share in India in the performance category & Puma’s new product line aims at grabbing the share with aggressive OOH push

Priyanka Nair Apr 29, 2013 8:13 PM

In addition to venturing into new markets, the agency will be introducing services such as micro activation and online PR in the coming months

Priyanka Nair Apr 24, 2013 8:40 PM

Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...

Priyanka Nair Apr 22, 2013 8:32 PM

The interesting executional effort and strategic location of the billboard deserves a special mention...

Priyanka Nair Apr 18, 2013 7:48 PM

The agency will be using digital marketing in the first stage of promotions and later will leverage television and on ground activities at schools

Priyanka Nair Apr 17, 2013 10:33 PM

Cabs spend 10-14 hrs on road and travel 200 kms everyday, helping brands communicate their message effectively, says the CEO of Carzonrent

Priyanka Nair Apr 15, 2013 7:42 PM

Attractive, yet simple creatives and strategic location makes McDonald’s initiative exchange4media's outdoor campaign of the week

Priyanka Nair Apr 11, 2013 8:06 PM

In order to legitimatise scam ads, industry awards should have a category that will recognise unpublished work,” says the Chairman & MD, Madison World

Priyanka Nair Apr 6, 2013 4:50 AM

In order to legitimatise scam ads, industry awards should have a category that will recognise unpublished work,” says the Chairman & MD, Madison World

Priyanka Nair Apr 6, 2013 1:52 AM

If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka

Priyanka Nair Apr 5, 2013 10:17 PM

If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka

Priyanka Nair Apr 5, 2013 10:17 PM

Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky

Priyanka Nair Apr 5, 2013 9:21 PM

Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky

Priyanka Nair Apr 5, 2013 9:14 PM

Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific

Priyanka Nair Apr 5, 2013 6:50 AM

Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific

Priyanka Nair Apr 5, 2013 6:50 AM

Use of multiple touch-points and impressive innovations at strategic locations makes the campaign for ‘Fear Factor Darr Se Takkar’ a clear stand-out

Priyanka Nair Apr 4, 2013 8:03 PM

Marketers Rajeeb Dash, Madhumita Datta and Shraddha Nathani share what the outdoor industry needs to work on to win their trust in the long run

Priyanka Nair Apr 3, 2013 7:40 PM

The real estate brand has executed a six-month long campaign at 10 strategic outdoor sites in twin cities of Bhubaneswar & Cuttack

Priyanka Nair Apr 2, 2013 8:20 PM

“A central body should regulate & monitor outdoor locations to make it a clean & transparent media for advtg,” says Amarjit Batra, Country Head, OLX India

Priyanka Nair Apr 1, 2013 8:08 PM