priyanka-nair
BB bets big on Z10 OOH campaign to reclaim mkt share from Samsung?blur=25

The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points

Priyanka Nair May 1, 2013 7:28 PM

To wrest market share from Reebok, Puma goes outdoor?blur=25

Reebok enjoys the biggest market share in India in the performance category & Puma’s new product line aims at grabbing the share with aggressive OOH push

Priyanka Nair Apr 29, 2013 8:13 PM

FoxyMoron all set to start operations in the Capital?blur=25

In addition to venturing into new markets, the agency will be introducing services such as micro activation and online PR in the coming months

Priyanka Nair Apr 24, 2013 8:40 PM

Indian music industry finds a lucrative revenue stream in social media?blur=25

Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...

Priyanka Nair Apr 22, 2013 8:32 PM

Billboard of the week: BIG CBS Love’s 3D display?blur=25

The interesting executional effort and strategic location of the billboard deserves a special mention...

Priyanka Nair Apr 18, 2013 7:48 PM

Focus launches India’s first online ecosystem for kids, Worldoo?blur=25

The agency will be using digital marketing in the first stage of promotions and later will leverage television and on ground activities at schools

Priyanka Nair Apr 17, 2013 10:33 PM

Cabvertising generates captive audiences for brands: Rajiv Kr Vij?blur=25

Cabs spend 10-14 hrs on road and travel 200 kms everyday, helping brands communicate their message effectively, says the CEO of Carzonrent

Priyanka Nair Apr 15, 2013 7:42 PM

Billboard of the week: Installation of beloved toons by McDonald's?blur=25

Attractive, yet simple creatives and strategic location makes McDonald’s initiative exchange4media's outdoor campaign of the week

Priyanka Nair Apr 11, 2013 8:06 PM

Introduce a category that will recognise unpublished work: Sam Balsara: Goafest 2013?blur=25

In order to legitimatise scam ads, industry awards should have a category that will recognise unpublished work,” says the Chairman & MD, Madison World

Priyanka Nair Apr 6, 2013 4:50 AM

Introduce a category that will recognise unpublished work: Sam Balsara: Goafest 2013?blur=25

In order to legitimatise scam ads, industry awards should have a category that will recognise unpublished work,” says the Chairman & MD, Madison World

Priyanka Nair Apr 6, 2013 1:52 AM

2-min video: Scam ads are blown out of proportion – KS Chakravarthy : Goafest 2013?blur=25

If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka

Priyanka Nair Apr 5, 2013 10:17 PM

2-min video: Scam ads are blown out of proportion – KS Chakravarthy : Goafest 2013?blur=25

If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka

Priyanka Nair Apr 5, 2013 10:17 PM

Role clarity in biz of communications is a challenge: Harit Nagpal : Goafest 2013?blur=25

Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky

Priyanka Nair Apr 5, 2013 9:21 PM

Role clarity in biz of communications is a challenge: Harit Nagpal : Goafest 2013?blur=25

Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky

Priyanka Nair Apr 5, 2013 9:14 PM

Generate content that’s shareable: Roger Mulchandani?blur=25

Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific

Priyanka Nair Apr 5, 2013 6:50 AM

Generate content that’s shareable: Roger Mulchandani?blur=25

Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific

Priyanka Nair Apr 5, 2013 6:50 AM

Billboard of the week: Big RTL Thrill’s thrilling display?blur=25

Use of multiple touch-points and impressive innovations at strategic locations makes the campaign for ‘Fear Factor Darr Se Takkar’ a clear stand-out

Priyanka Nair Apr 4, 2013 8:03 PM

Why are marketers losing sleep over spending on OOH??blur=25

Marketers Rajeeb Dash, Madhumita Datta and Shraddha Nathani share what the outdoor industry needs to work on to win their trust in the long run

Priyanka Nair Apr 3, 2013 7:40 PM

Tata Housing once again banks on OOH for latest project?blur=25

The real estate brand has executed a six-month long campaign at 10 strategic outdoor sites in twin cities of Bhubaneswar & Cuttack

Priyanka Nair Apr 2, 2013 8:20 PM

Measurement of eyeballs & key traffic statistics will help OOH grow?blur=25

“A central body should regulate & monitor outdoor locations to make it a clean & transparent media for advtg,” says Amarjit Batra, Country Head, OLX India

Priyanka Nair Apr 1, 2013 8:08 PM