2-min video: "Sportscasting will be good for revenue generation"?blur=25

Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga

Priyanka Nair Jun 4, 2013 9:05 AM

2-min video: “Sportscasting will be good for revenue generation”?blur=25

Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga

Priyanka Nair Jun 3, 2013 7:34 AM

Reporter’s Diary: What we know, what have we learnt?blur=25

Reporter Synjini Nandi shares her experience navigating through the broadcast media beat as she completes one year in the industry

Synjini Nandi Jun 1, 2013 7:08 PM

Dinesh Jain quits TDI?blur=25

After a short stint of less than 10 months, Jain, the Chief Executive Officer of outdoor advertising firm TDI, has put in his papers

Priyanka Nair Jun 1, 2013 6:27 PM

Intel bets on touch & feel factor, launches on-ground initiative?blur=25

The campaign is spread across 40 cities in 10 states of India. It is executed by Pulp Strategy

Priyanka Nair May 24, 2013 7:29 PM

Automobile companies seek additional drive through social media?blur=25

Brands such as Mercedes-Benz, Hyundai & Maruti look to beat sluggish sales by building greater engagement via social media marketing

Priyanka Nair May 23, 2013 10:38 PM

Coca-Cola yet again uses vending machines for feel good cause?blur=25

In a new online film, Coca-Cola uses high-tech vending machines to unite citizens of India & Pak; urges consumers to share a simple moment over a Coke

Priyanka Nair May 22, 2013 7:37 PM

Auto, BFSI sectors boost OOH advtg growth momentum in 2013?blur=25

According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions

Priyanka Nair May 21, 2013 7:41 PM

Does India need a social media watchdog??blur=25

Digital experts talk about how social can affect personal & business interests. The trick is to be a watchdog and not a moral policing agency, they say

Priyanka Nair May 20, 2013 8:28 PM

Axe goes larger than life for its ‘space effect’ OOH campaign?blur=25

King-size installation of the Axe Apollo can next to a giant astronaut has been grabbing eyeballs across strategic locations in Mumbai

Priyanka Nair May 16, 2013 10:12 PM

Brands creating customer pull with TVCs on YouTube?blur=25

According to experts, releasing TVCs on YouTube helps brands gain visibility that is quantifiable and creates a multiplier effect

Priyanka Nair May 16, 2013 9:06 PM

Porsche drives consumer experience at BIAL?blur=25

The German auto brand displayed an actual car near the arrival gates to target elite BIAL passengers. JCDecaux India executed the campaign

Priyanka Nair May 14, 2013 8:12 PM

2-min video: Indian marketers don't understand 'virality' – Roopak Saluja?blur=25

The propensity of taking risks is low in India and hence, viral marketing has not taken off here, believes the Founder & CEO of The 120 Media Collective

Priyanka Nair May 14, 2013 7:48 PM

YouTube's subscription-based channels open new avenues for brands?blur=25

Small businesses related to music, movies, education and food as also bigger brands can use YouTube’s latest offer to create a multiplier effect

Priyanka Nair May 13, 2013 7:27 PM

The world is looking at India for frugal design principles: Ashwini Deshpande?blur=25

Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design

Priyanka Nair May 10, 2013 7:12 PM

HSBC, Nivea ads have a smooth takeoff in airport space?blur=25

HSBC’s smart use of airport space & Nivea’s innovative stunt offer some key takeaways for brands while planning their airport advertising strategies

Priyanka Nair May 8, 2013 8:12 PM

Farming on Mumbai's busy streets? HUL’s Kissan makes it possible?blur=25

Kissan's billboard displays have dozens of tomato plants living and growing on them, taking its core proposition 'Experience real' to OOH

Priyanka Nair May 7, 2013 7:56 PM

Neutrogena, Pond’s and Clean & Clear turn to YouTube post Dove’s success?blur=25

The beauty brands woke up to the power of YouTube after Dove’s campaign went viral. So were these initiatives a hit or did they miss the bus?

Priyanka Nair May 3, 2013 9:20 PM

Brands use social media for multiplier effect this IPL season?blur=25

exchange4media decodes what brands such as Cadbury, Vodafone, Muthoot, Pepsi, etc. are doing right on social media this IPL

Priyanka Nair May 2, 2013 8:51 PM

Billboard of the week: KDD Harvest’s king size installation?blur=25

Taking the experiential route, KDD has put up a 15 ft tall structure of an oversized fruit juice box of its brand Harvest at Korum Mall in Thane, Mumbai

Priyanka Nair May 2, 2013 7:07 PM