priyanka-nair
"Creative content should be made keeping media placement in mind"?blur=25

James Varghese, COO, AdzEdge talks about his new role, the Indian OOH industry, digital's growing presence, and OOH trends in 2013, among other things...

Priyanka Nair Jul 29, 2013 8:46 AM

Brands play the kids' card right; strike a chord with parents on social?blur=25

From inviting celebrity writers, creating feel-good conversations & interactivity, Parle G, Kissan & Kotak Bank are effectively engaging with parents on Facebook

Priyanka Nair Jul 26, 2013 8:21 AM

Yes Bank's long-term OOH initiative reaps high visibility?blur=25

From using airport space, IPL to experiential mktg, Yes Bank has betted big on outdoor since a year. The campaign has been executed by Brand Connect Communications

Priyanka Nair Jul 25, 2013 8:20 AM

A day without Google! Can brands survive??blur=25

"Google Network is like Hotel California," said a marketer, explaining it is a one-stop destination. So what will happen to brands if Google decides to take a break for a day?

Priyanka Nair Jul 24, 2013 8:03 AM

The Indian outdoor landscape through the creative lens?blur=25

Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would like to see in the Indian outdoor space

Priyanka Nair Jul 23, 2013 9:21 AM

Philips India grooms its social media strategy to target men?blur=25

As for the TG (16 to 25 year-old males), peers have the maximum influence, the brand has created a group-led contest for its grooming range of products, where entry point is via Facebook

Priyanka Nair Jul 23, 2013 8:08 AM

Heineken persuades travellers to change plans at the drop of a hat?blur=25

Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!

Priyanka Nair Jul 22, 2013 9:50 AM

Heineken persuades travellers to change plans at the drop of a hat?blur=25

Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!

Priyanka Nair Jul 22, 2013 8:29 AM

Reporter's Diary: Love is in the air, literally!?blur=25

Reporter Priyanka Nair discovers the myriad hues of love on a rainy evening, amid the cacophony and clutter of brand ads on television

Priyanka Nair Jul 20, 2013 9:01 AM

Vodafone strikes an on-ground connect with pilgrims in Maharashtra?blur=25

Vodafone mobile trucks are helping pilgrims undertaking the annual Pandharpur padayatra stay connected. The campaign is executed by Vodafone’s Marcom team

Priyanka Nair Jul 17, 2013 7:45 AM

Where do brands falter while creating the right retail experience??blur=25

Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts

Priyanka Nair Jul 16, 2013 7:44 AM

Why LinkedIn marketing works? Experts decode...?blur=25

Micro targeting, customised approach and sharing of intellectual content with professionals are few compelling reasons for brands to turn to LinkedIn

Priyanka Nair Jul 15, 2013 8:19 AM

Revlon India leverages social to gain consumer insight?blur=25

The brand ran a poll to understand the beauty habits of Indian women, using the insights to then launch new products, develop a Vine & create a virtual fashion show

Priyanka Nair Jul 11, 2013 8:40 AM

OOH industry needs consolidation, R&D, transparency: Sanjeev Gupta?blur=25

We need to consolidate our properties, install monitoring systems & offer value added services so that clients stick to outdoor advtg, says the MD, Global Advertisers

Priyanka Nair Jul 11, 2013 7:48 AM

Retail, on-ground advtg keep OOH from being a washout this monsoon?blur=25

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

Five things that are suicidal for brands on social?blur=25

Responding to trolls, spamming, lifting content, reacting to critics & focussing on only selling are things that brands should steer clear off

Priyanka Nair Jul 9, 2013 8:18 AM

Som Sengupta quits MOMS to join Xenium Digital?blur=25

Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content

Priyanka Nair Jun 27, 2013 10:05 AM

Som Sengupta quits MOMS to join Xenium Digital?blur=25

Sengupta joins Xenium Digital as Partner & is involved in creating an interactive digital studio where clients can experience technology with content

Priyanka Nair Jun 27, 2013 7:57 AM

Video: MTV is Advertiser of the Year @IDMA; Aditya Swamy speaks on the win?blur=25

MTV India bags 2 Golds, 2 Silvers & a Bronze at exchange4media’s Indian Digital Media Awards 2013. The EVP & Business Head of MTV India talks on winning the title

Priyanka Nair Jun 26, 2013 8:07 AM

Video: Sabyasachi Mitter of ibs on winning Agency of the Year @IDMA 2013?blur=25

ibs bags 6 Gold metals and 1 Silver at exchange4media’s Indian Digital Media Awards 2013. The MD of ibs talks about this proud moment...

Priyanka Nair Jun 26, 2013 7:58 AM