Engage, connect & care if you're into youth mktg, says BlackBerry Mktg Head?blur=25

The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBerry Mobiles

Priyanka Nair Sep 6, 2013 7:46 AM

Digital push increases engagement for Colgate Visible White?blur=25

From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility

Priyanka Nair Sep 5, 2013 8:17 AM

India should be leading & not learning in mobile mktg: Tushar Vyas?blur=25

The Managing Partner, GroupM South Asia says that the mobile ecosystem in India is diverse & has greater potential to stay ahead than many global markets

Priyanka Nair Sep 4, 2013 7:48 AM

Loop Mobile bets big on transit media to promote its roaming services?blur=25

The outdoor campaign covers some key strategic locations such as railway stations; also utilising hoardings, backlit & non-lit bus shelters, and bus back panels

Priyanka Nair Sep 4, 2013 7:42 AM

Instant Messaging apps get bold and quirky?blur=25

From using only digital media to Bollywood associations & feature-driven communication - the new set of Instant Messaging apps are betting high on attracting the youth

Priyanka Nair Sep 2, 2013 8:41 AM

Reporter’s Diary: 732 days and still counting...?blur=25

Priyanka Nair recounts a day in her life as a reporter working in the fast-paced world of online journalism and how she meets the various challenges

Priyanka Nair Aug 31, 2013 8:36 AM

Festive season likely to give hiring a boost in OOH?blur=25

Out of home industry has seen flat hiring so far this year; but with the festive season around the corner, increased demand from brands may push players to get the right talent on board

exchange4media Staff Aug 29, 2013 9:10 AM

OOH should be interactive & not one-sided communication: Avinav Chaubey?blur=25

Outdoor campaign should not be restricted to only billboards but also involve BTL, on-ground activities & anything that is out of home, says the AGM - Mktg, The Muthoot Group

Priyanka Nair Aug 23, 2013 7:57 AM

Rs 300 cr election bonanza expected for outdoor industry?blur=25

As per industry experts, on an average a national party spends approximately Rs 50 cr per year, while every fifth year this figure burgeons to around Rs 300-350 cr

Priyanka Nair Aug 22, 2013 8:54 AM

Listed media companies show positive growth in Q1 FY14?blur=25

From recovering operating losses to increase in advtg & digital revenues - media brands rode the rough economic conditions well in Q1 FY14, gaining positive business momentum

Priyanka Nair Aug 21, 2013 9:04 AM

"Wait & watch and traditional mindset hampering investment in digital mktg"?blur=25

Madhumita Dutta, Chief – Marketing, Pantaloons Retail feels that traditional thinking & fear that investments may not pay off is resulting in lack of confidence in emerging technologies

Priyanka Nair Aug 21, 2013 8:28 AM

Video: "Digital lets brands have one-on-one communication with consumers"?blur=25

Brands need to adopt digital as the main creative idea & then take it through 360 degrees across different media, says Sanjay Tripathy, Executive VP, Marketing & Direct Channels, HDFC Life

Priyanka Nair Aug 19, 2013 8:11 AM

Are brands too dependent on celebrity quotient on social??blur=25

While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts

Priyanka Nair Aug 16, 2013 8:13 AM

Bring in young blood to revolutionise OOH industry?blur=25

The notion that outdoor is 'a spot selling business' has discouraged talent from entering the industry. We speak to experts to understand the scope of this larger-than-life media vehicle

Priyanka Nair Aug 14, 2013 7:59 AM

Video: Brands should have a purpose to be on digital - Sunil Gadgil?blur=25

Apps, Facebook, Twitter, micro sites...the Director - Marketing of Nivea India talks about how digital is changing brand communication & Nivea’s online play

Priyanka Nair Aug 13, 2013 8:22 AM

Chennai Express promises action-packed trip; pulls out all mktg stops?blur=25

From social media campaign, mobile apps, aggressive TV appearances and brand integration, Chennai Express has gone all out to attract audiences

Priyanka Nair Aug 8, 2013 8:20 AM

Video: Authenticity for brands is the future: Simon Clift?blur=25

Brands are a bit like people; this is why it is necessary for brands to communicate like real humans, says the former Global CMO of Unilever

Priyanka Nair Aug 8, 2013 8:12 AM

Interactive Avenues bags Fiat India's social media account?blur=25

Interactive Avenues has bagged the social media marketing duties of Fiat, following a multi-agency pitch

Priyanka Nair Aug 6, 2013 8:01 AM

Millennials looking for a career in social media mktg? Here’s how to get it right?blur=25

Social media experts highlight what it takes to have a successful career graph in social media and what are the shortcomings of the current crop of talent

Priyanka Nair Aug 2, 2013 9:00 AM

L'Oreal, Dove, Sunsilk take the video route to create engagement?blur=25

From creating exclusive music videos, feel-good conversations to using video blogging, these beauty care brands have incorporated video content for greater connect

Priyanka Nair Aug 1, 2013 9:14 AM