print-war
HT tells advertisers to ‘kick the old habit’ and pick HT over TOI for Mumbai media plan?blur=25

Celebrating 10 years in Mumbai, HT released an email campaign saying ‘Ten years is a long period to kick the old habit of trying to cover Mumbai with one newspaper. Catch a new habit, Think Mumbai, Think HT and ensure that your Mumbai media plan works”

Abid Hasan Jul 29, 2015 8:32 AM

What are advertisers doing while HT-TOI are fighting??blur=25

As two leading dailies fight over readership numbers, we find out what marketers think of the ongoing war and how they decide where to advertise

Abid Hasan May 14, 2015 7:57 AM

TOI asks HT's advertisers if their ads are on a holiday?blur=25

Latest in the unending war of claims between the two dailies, is an ad from TOI that details the ads that are missing in HT's 2-minute version

Abid Hasan Oct 10, 2014 10:00 AM

TOI asks HT's advertisers if their ads are on a holiday?blur=25

Latest in the unending war of claims between the two dailies, is an ad from TOI that details the ads that are missing in HT's 2-minute version

Abid Hasan Oct 10, 2014 8:07 AM

Jharkhand print war: Prabhat Khabar goes all colour in Ranchi before launch of Dainik Bhaskar?blur=25

Prabhat Khabar launched its Ranchi edition in all colour on 14 August 2010, the day of its 26th anniversary. With this development, newspaper war in Jharkhand seems to have intensified, since this development came just before the proposed launch of Dainik Bhaskar, scheduled for 22 August 2010. Prabhat Khabar is also planning to upgrade Jharkhand editions at Jamshedpur & Dhanbad to increase the colour pages.

Nitin Pandey Aug 16, 2010 8:28 AM