print-players
Print players bullish on festive ad revenues; ecommerce, auto brands to drive growth?blur=25

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

Abid Hasan Oct 15, 2015 9:27 AM

Print ad war: HT, TOI up the ante, move to video bashing to claim No. 1 spot?blur=25

Both the giants are leaving no stone unturned to take down each other, and are releasing videos slamming each other to grab advertiser eyeballs

Abid Hasan May 29, 2015 12:46 PM

Forget IRS 2013, countdown begins for Q1, 2014?blur=25

The dust is yet to settle on the revalidation of IRS 2013, but the industry is warming up to IRS 2014 with MRUC reportedly ready with the Q1 data

Abid Hasan Aug 25, 2014 9:16 AM

Vanishing readers and the absurdity of IRS numbers?blur=25

Some of the major areas of concern for print players are - the steep decline in readership as per the latest IRS data, process of the survey, field work, methodology and transparency

Abid Hasan Feb 3, 2014 9:15 AM