Volume of festive ads around Holi dropped 11% from 2016 to 2017: TAM Media?blur=25

Cars/Jeeps was the topmost advertising category around Holi in 2017; 'FMCG Products Range' went up from rank 134 in 2016 to rank 5 in 2017, according to data shared by TAM Media Research

exchange4media Staff Apr 5, 2017 7:53 AM

Prasoon Joshi & Shashi Sinha honoured INK  Legends; Madison  & Mindshare lead winners tally?blur=25

A total of 34 metals were given away as exchange4media celebrated that best work done in newspaper advertising over the course of last year

exchange4media Staff Sep 15, 2016 10:18 PM

Did Facebook’s Free Basics campaign pay off??blur=25

Facebook has reportedly paid big money to promote its Free Basics program. We spoke with brand experts and PR professionals to figure out whether the gamble has paid off

Abhinn Shreshtha Jan 7, 2016 8:36 AM

"We aim to cater to SMEs that don't have access to large media agencies"?blur=25

Our vision is to enable marketers with discovery, shortlisting, planning and execution of their media plan, says Mayank Bidawatka, Co-founder & CEO, The Media Ant

Deepa Balasubramanian Sep 17, 2013 8:41 AM

Snapshot of print advertising during Jan-Sep ’11 – Part 1: AdEx Analysis?blur=25

Print advertising during January-September 2011 witnessed a growth of 17 per cent as compared to the same period in 2010. was the most advertised brand in print during this period.

exchange4media Staff Oct 22, 2011 8:08 AM

Print advertising up by 31 pc in 2010: AdEx Analysis?blur=25

Print advertising grew by 31 per cent during 2010, as compared to 2009. Services topped the list of top 10 sectors advertised in print during 2010, while educational institutions had the highest share of print ad volumes.

exchange4media Staff Jan 15, 2011 8:13 AM