exchange4media's Prime Time Awards all set to recognise best in TV advertising today?blur=25

The first edition of the awards will be held in Mumbai today; eminent jury members share their views on recognising excellence in TV campaigns

exchange4media Staff Jan 28, 2015 8:43 AM

Vodafone, Tata Global Beverages, Maxus, FCB, Madison lead shortlist for Prime Time Awards?blur=25

The exchange4media Prime Time Awards is a platform which gives recognition to the excellent work done by brands, agencies and broadcasters on TV campaigns

exchange4media Staff Jan 14, 2015 8:28 AM

One clear trend is segregation of campaigns for digital from TV: Pradeep Dwivedi?blur=25

We will see a lot more of purely 'made for digital' campaigns vis-a-vis 'made for TV and adapted for digital', calling for a different audio-visual creative thinking and a new set of media planning and trade skills, says Pradeep Dwivedi, Chief Corporate Sales Officer, Dainik Bhaskar Group

Collin Furtado Jan 12, 2015 9:04 AM

The challenge of TV advertising is only going to get tougher: Rana Barua?blur=25

Barua, CEO, Contract Advertising talks about the challenges of creating an effective TV ad with the rise of long format digital ads

Collin Furtado Dec 9, 2014 8:11 AM

Time is ripe for creatively charged ads that resonate well with consumers: Kanika Mittal?blur=25

Mittal, Head, Marketing and Brand Communications, Reebok India stresses on the non-negotiability of making a TV campaign that is based on a relevant insight and is powered by a creative script

exchange4media Staff Nov 20, 2014 8:03 AM