Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports and formats.

exchange4media Mumbai Bureau Oct 26, 2017 6:59 AM

LIQVD ASIA assigned digital duties of Premier Futsal?blur=25

The mandate for LIQVD ASIA is to manage end-to-end digital marketing for the league, across paid, owned, and earned media channels, including creative services

exchange4media Staff Mar 22, 2017 11:58 AM

SPN's sports cluster will grow by 15-20% this year: Prasana Krishnan?blur=25

In an interview with exchange4media, Prasana Krishnan talks about the sports strategy, competition from Star, learning from PWL, tapping the regional markets and the advertisers opening up to non-cricket sports

Madhuwanti Saha Jun 27, 2016 8:24 AM

Premier Futsal ropes in Virat Kohli as brand ambassador, Luis Figo as President?blur=25

His announcement as brand ambassador follows the unveiling of soccer legend Luis Figo as Premier Futsal’s president last week, marking another major coup for the league as it heads into its inaugural season

exchange4media Staff Apr 12, 2016 1:03 PM