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Red Label's new campaign questions discrimination against transgenders?blur=25

The video conceptualised by Y-Films highlights the discrimination and prejudice faced by the transgender community.

Sarmistha Neogy Jan 12, 2016 8:14 AM

Rewind 2015: Traditional brands break taboos and prefer unconventional themes?blur=25

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 10:04 AM

Rewind 2015: Traditional brands break taboos and prefer unconventional themes?blur=25

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 9:08 AM

Decoding the brand endorsement matrix: What works and what doesn’t?blur=25

There are ads where celebrity endorsers perfectly match the traits of the brand, while there are others where the image of the endorser falls low in terms of relatability. exchange4media finds out what makes a celebrity endorsement work

Sarmistha Neogy Oct 23, 2015 8:07 AM

Vodafone or Airtel: Which ad does a better job of striking the emotional chord??blur=25

Vodafone’s ‘Farewell’ and Airtel’s ‘Ice Cream Truck’ campaigns try in a similar vein to tug at the viewer’s heartstrings. We explore the different nuances and effectiveness of the two campaigns

Sarmistha Neogy Mar 30, 2015 8:38 AM