prateek-kumar

Guest Column: Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd tells us more about how experiential marketing can enhance customer perception and strengthen brand essence

Prateek Kumar 12-February-2019

Kumar believes that consumers are no longer experiencing the virtue of a brand but are instead experiencing what their five senses feel, which is why experiential marketing is so crucial today

Ronald Menezes 04-August-2017