pratap-bose
Starcom Worldwide gets Aircel’s TV & digital biz; Mudra Max awarded print & radio?blur=25

In the wake of a multi-agency pitch, Aircel has realigned its media business. Mudra Max is the new agency added to the roster, handling print and radio. Starcom now handles television & digital. The estimated account size of the business is in the vicinity of Rs 180 crore.

Noor Fathima Warsia Nov 25, 2011 9:17 AM

Flashed Yesterday: It’s official: Bobby Pawar is Chief Creative Officer & Managing Partner, JWT India?blur=25

Putting all speculations to rest, Bobby Pawar has confirmed to exchange4media that he is headed to JWT India as Chief Creative Officer and Managing Partner. The development fills in a long term void at JWT India.

Noor Fathima Warsia Nov 22, 2011 7:55 AM

IMPACT Annv Spl:  7 lessons Pratap Bose learnt from competition?blur=25

Pratap Bose, COO, Mudra Group and CEO, MudraMax/ Ignite Mudra, writes about the seven lessons he has learnt at the University of Life, most of them, from worthy adversaries.

Pratap Bose Nov 18, 2011 9:34 AM

Mudra Max goes big on digital; adds new digital businesses?blur=25

Intensifying its digital focus in the last six months, Mudra Max has added a host of new digital businesses - IndiaFirst, IDBI, Suzlon, Sharp, Jagran Group's iNext, BPCL, L&T and Delhi Government, to name a few.

Noor Fathima Warsia Nov 16, 2011 7:57 AM

Mudra Max bags World Gold Council’s media mandate?blur=25

Mudra Max has won the media mandate of World Gold Council, the market development organisation for the gold industry and the global voice of authority for gold. The incumbent agency to the account was Starcom Worldwide.

Noor Fathima Warsia Oct 4, 2011 9:43 AM

Ad Club formally appoints office bearers, Shashi Sinha to Chair?blur=25

The Bombay Ad Club has announced the office bearers for 2011-12. Lodestar UM’s CEO Shashi Sinha has been elected President of the Ad Club. Times Television Network’s CEO Sunil Lulla is Vice President. Ajay Kakar, CMO, Aditya Birla Group – Financial Services and Sujoy Ghosh, Director, BCCL are Secretary & Jt Secretary, respectively. Pratap Bose, CEO, Mudra Max is the Treasurer.

Noor Fathima Warsia Sep 17, 2011 2:40 AM

Ashok Leyland appoints Mudra Max as its media AOR?blur=25

After a multi-agency pitch, Ashok Leyland has appointed Mudra Max as its media AoR. The creative mandate has been assigned to Bates India.

Noor Fathima Warsia Sep 16, 2011 11:58 AM

Mudra Max bags media mandate for KLF Nirmal?blur=25

Mudra Max has been selected to handle the media mandate for KLF Nirmal. The size of the business is estimated to be around Rs 10 crore and will be handled out of the agency’s Bangalore and Kochi offices.

exchange4media Staff Jul 29, 2011 8:59 AM

Mudra Max wins L&T Group’s media business; ac size in excess of Rs 100 cr?blur=25

In one of the largest media pitches this year, Mudra Max has bagged the AOR for Larsen &Toubro Group’s media business. The agency will handle all media verticals for L&T, including digital. Industry sources have pegged the size of the account to be over Rs 100 crore.

Shanta Saikia Jul 19, 2011 8:40 AM

Another advertising first for The Times of India: Three jackets in one edition?blur=25

The readers of The Times of India - Mumbai edition were up for a surprise on October 15, 2010 when the paper had three false covers, amounting to six pages of advertising upfront. Is advertising rushing back in print? Is three-jacket strategy worthwhile for advertiser and reader? exchange4media finds out.

Akash Raha Oct 18, 2010 10:49 PM