In the wake of a multi-agency pitch, Aircel has realigned its media business. Mudra Max is the new agency added to the roster, handling print and radio. Starcom now handles television & digital. The estimated account size of the business is in the vicinity of Rs 180 crore.
The Bombay Ad Club has announced the office bearers for 2011-12. Lodestar UM’s CEO Shashi Sinha has been elected President of the Ad Club. Times Television Network’s CEO Sunil Lulla is Vice President. Ajay Kakar, CMO, Aditya Birla Group – Financial Services and Sujoy Ghosh, Director, BCCL are Secretary & Jt Secretary, respectively. Pratap Bose, CEO, Mudra Max is the Treasurer.
In one of the largest media pitches this year, Mudra Max has bagged the AOR for Larsen &Toubro Group’s media business. The agency will handle all media verticals for L&T, including digital. Industry sources have pegged the size of the account to be over Rs 100 crore.
The readers of The Times of India - Mumbai edition were up for a surprise on October 15, 2010 when the paper had three false covers, amounting to six pages of advertising upfront. Is advertising rushing back in print? Is three-jacket strategy worthwhile for advertiser and reader? exchange4media finds out.