Pitch Exclusive: Regional bias behind a brand’s success

Industry experts share their views on why some brands flaunt the region they come from and whether a region or city name in a brand name can boost sales of the product...

exchange4media Staff May 24, 2011 8:39 AM

One Show 2011: Silver showers, but Gold eludes Indian agencies

The One Club announced the Gold, Silver and Bronze Pencil winners at the 36th annual One Show and One Show Design. From India, McCann Worldgroup and Contract Advertising bagged a Silver each at One Show, while TBWA/India and Ogilvy India bagged Silvers in One Show Design.

Shubhangi Mehta May 16, 2011 9:16 AM

Reporter’s Diary:  High on Goafest

“All work and no play at GoaFest has made Shubhangi a dull girl”-Not exactly! Shubhangi Mehta explains what GoaFest fun is all about…

Shubhangi Mehta Apr 16, 2011 7:56 AM

Have we lost trust amongst ourselves: Prasoon Joshi, McCann Worldgroup

Prasoon Joshi, who returned from Dubai Lynx Awards, where he was Jury Chairman, to Goa for the Abby Awards, gives a view on awards in India, and whether the soul of the platform is losing place.

Noor Fathima Warsia Apr 12, 2011 8:49 AM

Quote Unquote: What the advertising & media honchos said in 2010

We at exchange4media get to interact with some of the biggest names in the media and advertising industry. We bring here some pearls of wisdom shared by these stalwarts with exchange4media in the year 2010.

exchange4media Staff Jan 1, 2011 7:27 AM

The big developments of 2010

Agencies launching new units, media houses launching new channels, top level management restructure, some strategic joint ventures – the year 2010 saw it all, reiterating a resurgent industry. And then there was the business of the Reckitt Benckiser account and the keenly contested AAAI elections – truly action-packed.

exchange4media Staff Jan 1, 2011 7:21 AM

McCann Worldgroup creates Creative Leadership Council; Prasoon Joshi appointed Chairman

In its process of looking at the creative product the organisations and finding ways to increase its creative performance, Nic k Brien, CEO, McCann Worldgroup, has formed a Creative Leadership Council. The leadership role as Chairman of this Council has been bestowed on Prasoon Joshi, Executive Chairman and Regional Executive Creative Director, Asia Pacific, McCann Erickson.

exchange4media Mumbai Bureau Nov 10, 2010 7:41 AM

As far as growth target is concerned, we are cautiously optimistic: Prasoon Joshi

“The year 2009 was tough for us, especially for the Mumbai branch, as we handle many financial and retail clients out of here, which were the two sectors that were mostly affected... But at the same time, we fortunately had some good business wins, and as a result the McCann Worldgroup India did really well... our unconventional advertising streams generated a lot... As far the growth target is concerned, we are cautiously optimistic,” says Prasoon Joshi, Executive Chairman & Regional Executive Creative Director, McCann Worldgroup.

exchange4media Staff Feb 20, 2010 5:59 AM