The Coca Cola Company’s Joseph Tripodi and McCann Worldgroup India’s Prasoon Joshi engaged in a lively debate on ‘Marketing 3.0: New rules of engagement’. Tripodi also elaborated on Coca Cola’s new communication approach of ‘Liquid & Linked’.
Learning from a century-old company on how it has re-invented itself to knowing all about the new age consumer; taking tips on the latest rules of engagement to practicing business with conscience – marketing experts will have lots to take away from AdAsia 2011. A sneak peek into the sessions that define marketing for future...
Coca-Cola has launched its new integrated communication initiative – ‘Khushiyan Baatne Se Hi Badhti Hain’, this Diwali. To further amplify the campaign, Coca-Cola has tied up with Shah Rukh Khan’s soon-to-be-released movie ‘Ra.One’ through an interesting consumer promotion.
The One Club announced the Gold, Silver and Bronze Pencil winners at the 36th annual One Show and One Show Design. From India, McCann Worldgroup and Contract Advertising bagged a Silver each at One Show, while TBWA/India and Ogilvy India bagged Silvers in One Show Design.
Agencies launching new units, media houses launching new channels, top level management restructure, some strategic joint ventures – the year 2010 saw it all, reiterating a resurgent industry. And then there was the business of the Reckitt Benckiser account and the keenly contested AAAI elections – truly action-packed.
In its process of looking at the creative product the organisations and finding ways to increase its creative performance, Nic k Brien, CEO, McCann Worldgroup, has formed a Creative Leadership Council. The leadership role as Chairman of this Council has been bestowed on Prasoon Joshi, Executive Chairman and Regional Executive Creative Director, Asia Pacific, McCann Erickson.
“The year 2009 was tough for us, especially for the Mumbai branch, as we handle many financial and retail clients out of here, which were the two sectors that were mostly affected... But at the same time, we fortunately had some good business wins, and as a result the McCann Worldgroup India did really well... our unconventional advertising streams generated a lot... As far the growth target is concerned, we are cautiously optimistic,” says Prasoon Joshi, Executive Chairman & Regional Executive Creative Director, McCann Worldgroup.