Chevrolet strengthens emotional connect with new TVC?blur=25

Chevrolet has unveiled its second TVC as part of its ‘Sang Rishtey Chale’ corporate campaign, which was launched late last year with the ‘rakhi’ film

exchange4media Staff Feb 10, 2012 4:21 PM

Dish TV’s Rs 25-cr campaign a tribute to TV buffs?blur=25

Dish TV has repositioned itself with its Rs 25-crore campaign, ‘Dish Sawaar Hai’. Penned by Prasoon Joshi, the ad has already got the nation singing

Deepika Bhardwaj Jan 20, 2012 9:06 AM

Prasoon Joshi to judge Andy, D&AD, New York Festival?blur=25

Already juggling multiple roles, Prasoon Joshi is also much in demand as Jury member for global ad festivals - D&AD, Andy, New York Festival, AdFest

exchange4media Staff Jan 6, 2012 7:31 AM

Coke ushers in optimism for the New Year?blur=25

Conceptualised by the creative team at McCann Delhi led by Prasoon Joshi, Coca-Cola’s latest campaign celebrates its values of happiness and optimism.

exchange4media Staff Dec 28, 2011 9:26 AM

Prasoon Joshi to head Press Lotus Jury at AdFest 2012?blur=25

Prasoon Joshi, Executive Chairman and CEO, McCann Worldgroup India, will oversee the Press Lotus category as Jury President at AdFest 2012.

exchange4media Staff Dec 27, 2011 8:07 AM

Noorings: An Energy Drink with Nick Brien?blur=25

Media pundits should challenge media practitioners, says Nick Brien, CEO, McCann Worldgroup, as he reiterates the need to revisit every business norm.

Noor Fathima Warsia Dec 21, 2011 3:41 PM

AdAsia 2011: Familiarising with new rules of engagement – WATCH VIDEO?blur=25

The Coca Cola Company’s Joseph Tripodi and McCann Worldgroup India’s Prasoon Joshi engaged in a lively debate on ‘Marketing 3.0: New rules of engagement’. Tripodi also elaborated on Coca Cola’s new communication approach of ‘Liquid & Linked’.

Dipali Banka Nov 3, 2011 9:30 AM

Marketing unravelled: Mantras of marketing for future @AdAsia 2011?blur=25

Learning from a century-old company on how it has re-invented itself to knowing all about the new age consumer; taking tips on the latest rules of engagement to practicing business with conscience – marketing experts will have lots to take away from AdAsia 2011. A sneak peek into the sessions that define marketing for future...

Deepika Bhardwaj Oct 17, 2011 10:26 AM

Coca-Cola embarks on Diwali campaign; ties up with SRK’s Ra.One?blur=25

Coca-Cola has launched its new integrated communication initiative – ‘Khushiyan Baatne Se Hi Badhti Hain’, this Diwali. To further amplify the campaign, Coca-Cola has tied up with Shah Rukh Khan’s soon-to-be-released movie ‘Ra.One’ through an interesting consumer promotion.

exchange4media Staff Oct 12, 2011 8:23 AM

Reporter’s Diary: Soaring on creative vision?blur=25

It’s been one year since college got over and correspondent Shubhangi Mehta started working, and now, the transition from a college girl to a working woman has started sinking in…

Shubhangi Mehta Sep 10, 2011 8:38 AM

Indian Express kickstarts Express ‘Adda’; Sir Martin Sorrell is chief speaker?blur=25

The Indian Express Group has started an initiative where intelligent, insightful conversations can be held about anything under the sun. The first of such ‘addas’ had Sir Martin Sorrell, CEO, WPP, as the chief speaker.

exchange4media Staff Aug 22, 2011 10:33 AM

Sohan Shah roped in as Head of McCann Healthcare India?blur=25

Over the past decade, the revenue from Healthcare Communications has steadily grown across all networks. In keeping with this trend and the opportunity that it presents, McCann Healthcare has appointed Sohan Shah as its new Head.

exchange4media Mumbai Bureau Aug 17, 2011 8:43 AM

Pitch Exclusive: Regional bias behind a brand’s success?blur=25

Industry experts share their views on why some brands flaunt the region they come from and whether a region or city name in a brand name can boost sales of the product...

exchange4media Staff May 24, 2011 8:39 AM

One Show 2011: Silver showers, but Gold eludes Indian agencies?blur=25

The One Club announced the Gold, Silver and Bronze Pencil winners at the 36th annual One Show and One Show Design. From India, McCann Worldgroup and Contract Advertising bagged a Silver each at One Show, while TBWA/India and Ogilvy India bagged Silvers in One Show Design.

Shubhangi Mehta May 16, 2011 9:16 AM

Reporter’s Diary:  High on Goafest?blur=25

“All work and no play at GoaFest has made Shubhangi a dull girl”-Not exactly! Shubhangi Mehta explains what GoaFest fun is all about…

Shubhangi Mehta Apr 16, 2011 7:56 AM

Have we lost trust amongst ourselves: Prasoon Joshi, McCann Worldgroup?blur=25

Prasoon Joshi, who returned from Dubai Lynx Awards, where he was Jury Chairman, to Goa for the Abby Awards, gives a view on awards in India, and whether the soul of the platform is losing place.

Noor Fathima Warsia Apr 12, 2011 8:49 AM

Quote Unquote: What the advertising & media honchos said in 2010?blur=25

We at exchange4media get to interact with some of the biggest names in the media and advertising industry. We bring here some pearls of wisdom shared by these stalwarts with exchange4media in the year 2010.

exchange4media Staff Jan 1, 2011 7:27 AM

The big developments of 2010?blur=25

Agencies launching new units, media houses launching new channels, top level management restructure, some strategic joint ventures – the year 2010 saw it all, reiterating a resurgent industry. And then there was the business of the Reckitt Benckiser account and the keenly contested AAAI elections – truly action-packed.

exchange4media Staff Jan 1, 2011 7:21 AM

McCann Worldgroup creates Creative Leadership Council; Prasoon Joshi appointed Chairman?blur=25

In its process of looking at the creative product the organisations and finding ways to increase its creative performance, Nic k Brien, CEO, McCann Worldgroup, has formed a Creative Leadership Council. The leadership role as Chairman of this Council has been bestowed on Prasoon Joshi, Executive Chairman and Regional Executive Creative Director, Asia Pacific, McCann Erickson.

exchange4media Mumbai Bureau Nov 10, 2010 7:41 AM

As far as growth target is concerned, we are cautiously optimistic: Prasoon Joshi?blur=25

“The year 2009 was tough for us, especially for the Mumbai branch, as we handle many financial and retail clients out of here, which were the two sectors that were mostly affected... But at the same time, we fortunately had some good business wins, and as a result the McCann Worldgroup India did really well... our unconventional advertising streams generated a lot... As far the growth target is concerned, we are cautiously optimistic,” says Prasoon Joshi, Executive Chairman & Regional Executive Creative Director, McCann Worldgroup.

exchange4media Staff Feb 20, 2010 5:59 AM