prasoon-joshi
McCann’s Western Union brings India its first 2012 Gold

McCann Worldgroup’s work done for Western Union has fetched the agency an Outdoor Gold. There were no other India winners in the category

Priyanka Nair Jun 20, 2012 9:02 PM

McCann’s Western Union brings India its first 2012 Gold

McCann Worldgroup’s work done for Western Union has fetched the agency an Outdoor Gold. There were no other India winners in the category

Priyanka Nair Jun 20, 2012 1:14 AM

Rajeev Rakshit joins McCann Delhi as GM

He joins McCann from Saregama where he was Head – New Initiatives

exchange4media Staff Jun 14, 2012 11:35 PM

Mumbai is one of four hubs for IPG-Omnicom entity for Chevy, Commonwealth

While Commonwealth, Chevy's global ad agency, will not impact GM India ad biz, which is under McCann’s custodianship, Mumbai will be the hub for the region including markets Asia, Middle East & North Africa

exchange4media Staff Mar 29, 2012 1:13 PM

I have a lot of hope from youngsters: Prasoon Joshi

“I expect great work coming from them. As long as they are not misguided into short term gains and a quick fix, we have a very bright future,” says Prasoon Joshi, Executive Chairman and CEO, McCann Worldgroup India & President, South Asia

exchange4media Staff Mar 24, 2012 10:34 AM

Whatever we do has to make business sense & be scalable: Prasoon Joshi

Prasoon Joshi, Exec Chairman & CEO, McCann Worldgroup speaks to e4m on the agency’s 2012 agenda, which includes developing alternate revenue streams

Noor Fathima Warsia Mar 22, 2012 9:28 AM

McCann elevates Jitendra Dabas to EVP – Planning

Jitender Dabas, who had joined McCann Erickson Delhi in January 2011 from JWT India, will now also oversee McCann Bangalore Strategic Planning

exchange4media Staff Mar 15, 2012 10:07 AM

Britannia creates the human touch for GoodDay’s 25th anniv

Conceptualised by McCann Erickson, Good Day’s new TVC shows how the cookie brand has been a part of Indians’ lives for 25 years, in an endearing way

exchange4media Staff Mar 5, 2012 1:39 PM

Chevrolet strengthens emotional connect with new TVC

Chevrolet has unveiled its second TVC as part of its ‘Sang Rishtey Chale’ corporate campaign, which was launched late last year with the ‘rakhi’ film

exchange4media Staff Feb 10, 2012 4:21 PM

Dish TV’s Rs 25-cr campaign a tribute to TV buffs

Dish TV has repositioned itself with its Rs 25-crore campaign, ‘Dish Sawaar Hai’. Penned by Prasoon Joshi, the ad has already got the nation singing

Deepika Bhardwaj Jan 20, 2012 9:06 AM

Prasoon Joshi to judge Andy, D&AD, New York Festival

Already juggling multiple roles, Prasoon Joshi is also much in demand as Jury member for global ad festivals - D&AD, Andy, New York Festival, AdFest

exchange4media Staff Jan 6, 2012 7:31 AM

Coke ushers in optimism for the New Year

Conceptualised by the creative team at McCann Delhi led by Prasoon Joshi, Coca-Cola’s latest campaign celebrates its values of happiness and optimism.

exchange4media Staff Dec 28, 2011 9:26 AM

Prasoon Joshi to head Press Lotus Jury at AdFest 2012

Prasoon Joshi, Executive Chairman and CEO, McCann Worldgroup India, will oversee the Press Lotus category as Jury President at AdFest 2012.

exchange4media Staff Dec 27, 2011 8:07 AM

Noorings: An Energy Drink with Nick Brien

Media pundits should challenge media practitioners, says Nick Brien, CEO, McCann Worldgroup, as he reiterates the need to revisit every business norm.

Noor Fathima Warsia Dec 21, 2011 3:41 PM

AdAsia 2011: Familiarising with new rules of engagement – WATCH VIDEO

The Coca Cola Company’s Joseph Tripodi and McCann Worldgroup India’s Prasoon Joshi engaged in a lively debate on ‘Marketing 3.0: New rules of engagement’. Tripodi also elaborated on Coca Cola’s new communication approach of ‘Liquid & Linked’.

Dipali Banka Nov 3, 2011 9:30 AM

Marketing unravelled: Mantras of marketing for future @AdAsia 2011

Learning from a century-old company on how it has re-invented itself to knowing all about the new age consumer; taking tips on the latest rules of engagement to practicing business with conscience – marketing experts will have lots to take away from AdAsia 2011. A sneak peek into the sessions that define marketing for future...

Deepika Bhardwaj Oct 17, 2011 10:26 AM

Coca-Cola embarks on Diwali campaign; ties up with SRK’s Ra.One

Coca-Cola has launched its new integrated communication initiative – ‘Khushiyan Baatne Se Hi Badhti Hain’, this Diwali. To further amplify the campaign, Coca-Cola has tied up with Shah Rukh Khan’s soon-to-be-released movie ‘Ra.One’ through an interesting consumer promotion.

exchange4media Staff Oct 12, 2011 8:23 AM

Reporter’s Diary: Soaring on creative vision

It’s been one year since college got over and correspondent Shubhangi Mehta started working, and now, the transition from a college girl to a working woman has started sinking in…

Shubhangi Mehta Sep 10, 2011 8:38 AM

Indian Express kickstarts Express ‘Adda’; Sir Martin Sorrell is chief speaker

The Indian Express Group has started an initiative where intelligent, insightful conversations can be held about anything under the sun. The first of such ‘addas’ had Sir Martin Sorrell, CEO, WPP, as the chief speaker.

exchange4media Staff Aug 22, 2011 10:33 AM

Sohan Shah roped in as Head of McCann Healthcare India

Over the past decade, the revenue from Healthcare Communications has steadily grown across all networks. In keeping with this trend and the opportunity that it presents, McCann Healthcare has appointed Sohan Shah as its new Head.

exchange4media Mumbai Bureau Aug 17, 2011 8:43 AM