prasoon-joshi
Video: Brand stewardship needs to be masterminded: Prasoon Joshi?blur=25

We should be able to chart a clear roadmap for a brand, given the Indian cluttered media environment, says the Exec Chairman & CEO India, and Prez SA of McCann

Priyanka Mehra Jun 7, 2013 7:56 PM

McCann Worldgroup bags Indian Badminton League?blur=25

McCann Worldgroup will have the strategic and creative responsibilities for promoting the League. VivaKi Exchange is handling the media duties

exchange4media Staff Jun 6, 2013 8:00 PM

Lowe Lintas' True Show celebrates the agency's own work?blur=25

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal Jun 5, 2013 7:35 PM

McCann Worldgroup bags creative duties of Indian Badminton League?blur=25

McCann Worldgroup will have the strategic and creative responsibilities for promoting the League. VivaKi Exchange is handling the media duties

exchange4media Staff Jun 5, 2013 6:12 PM

McCann Worldgroup bags creative duties of Indian Badminton League?blur=25

McCann Worldgroup will have the strategic and creative responsibilities for promoting the League. VivaKi Exchange is handling the media duties

exchange4media Staff Jun 5, 2013 3:21 AM

Video: We are not an agency in a hurry – Prasoon Joshi?blur=25

Joshi talks about what has worked for McCann Worldgroup this year, its approach of going slow and steady, his dislike of short-term associations and more...

Priyanka Mehra May 30, 2013 7:58 PM

JWT premieres its final Portfolio Night video?blur=25

The last of the 3-part series, the ‘Eye-Opener’ film busts the myth of proficiency in English language being one of the pre-requisites to becoming a creative

exchange4media Staff May 20, 2013 7:30 PM

Creative guns await fresh ideas at Leo Burnett’s Portfolio Night?blur=25

The industry looks forward to witnessing the making of next-gen creative superstars. Portfolio Night will take place on May 22

Twishy May 17, 2013 8:02 PM

Will we see the revival of the 'long copy'??blur=25

As the results of the Longhand Awards are announced, exchange4media explores whether this form of copy is here to stay

Priyanka Mehra May 16, 2013 8:40 PM

3 Pencils for McCann Worldgroup @One Show Awards?blur=25

McCann Worldgroup and Ogilvy have struck Gold at One Show Awards 2013. McCann has notched three Pencils, besides four additional Merit Awards

Priyanka Mehra May 10, 2013 7:38 PM

One Show Awards: McCann Worldgroup brings home 3 Pencils?blur=25

McCann Worldgroup and Ogilvy have struck Gold at One Show Awards 2013. McCann has notched three Pencils, besides four additional Merit Awards

Priyanka Mehra May 9, 2013 6:11 PM

JWT unveils theme for Portfolio Night 11?blur=25

The theme for this year’s Portfolio Night is ‘An Eye-Opener’, and the entire concept is built around the hashtag #WhatIThinkAboutAdvertising

exchange4media Staff May 8, 2013 7:32 PM

Experiment with your craft, but not at the client’s expense: Prasoon Joshi?blur=25

Joshi gives a clarion call for responsible creativity and advises the advertising fraternity to channelise their creative urges in selling the client’s products

Priyanka Mehra Apr 22, 2013 5:34 AM

Dainik Bhaskar launches second edition of Mosaic?blur=25

The second edition of Mosiac features 121 print campaigns across 105 brands from 31 top agencies The book was unveiled at the recently concluded Goafest 2013

exchange4media Staff Apr 10, 2013 8:38 PM

Video: We have won the rarest of the rare – Grand Prix: Prasoon Joshi?blur=25

Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it

Twishy Apr 9, 2013 8:51 PM

Video: We have won the rarest of the rare – Grand Prix: Prasoon Joshi?blur=25

Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it

Twishy Apr 9, 2013 8:51 PM

McCann Worldgroup India acquires End To End Marketing Solutions?blur=25

The acquisition will allow MWG India to boost its database marketing capabilities and enhance its presence in the technology sector

Priyanka Mehra Apr 4, 2013 7:45 PM

McCann & Leo Burnett make India proud at ANDY Awards 2013?blur=25

McCann Worldgroup India won a Silver and a Bronze, while Leo Burnett India bagged a Silver at the 49th International ANDY Awards

Priyanka Mehra Mar 25, 2013 7:28 PM

I try to drive myself towards excellence: Prasoon Joshi?blur=25

The McCann Worldgroup India Exec Chairman & CEO talks about winning his 2nd National Award, now being an exciting time to be in the ad biz and much more…

Priyanka Mehra Mar 23, 2013 7:39 PM

Coke opens the ‘crazy’ side of happiness?blur=25

Coke’s latest campaign ‘Crazy for happiness’ brings a smile. It is sweet, nicely done, with a hummable jingle, say creative honchos

Twishy Jan 7, 2013 7:25 PM