prasoon-joshi
Brand excitement remains muted at the onset of the New Year

The excitement to welcome the New Year was limited to a few brands such as Coca-Cola, Vodafone, Fevicol and Volvo Auto India

Twishy Jan 7, 2014 8:44 AM

Video: 2014 will be a time of uncertainties - Prasoon Joshi

The Executive Chairman & CEO, India & President, South Asia, McCann Worldgroup talks about the year gone by & how the agency is geared for a tough & cautious 2014

Priyanka Mehra Jan 3, 2014 8:41 AM

"Media needs accountability, not regulation"

Kapil Sibal, Prasoon Joshi, Anil Dharker & Gurbir Singh stress that media should be transparent in its reporting, present genuine facts & have an unbiased approach towards reporting

Abhinav Trivedi Dec 9, 2013 8:56 AM

EEMAX 2013: Encompass leads with 6 metals, Candid Mktg bags 5 metals

Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners

Saloni Surti Sep 9, 2013 7:48 AM

MWG India forms Creative Central with Praduymna Chauhan as ECD

McCann Worldgroup's Creative Central is an effort directed towards creating more insightful creative work for clients. Chauhan will lead the initiative

exchange4media Staff Jul 29, 2013 8:28 AM

McCann is not a short-term destination agency: Prasoon Joshi

You will find stability in our core management team. Even when mid-level talent leaves, most of them return, says the Exec Chairman & CEO - India & President – S Asia, McCann Worldgroup

Priyanka Mehra Jul 27, 2013 8:43 AM

McCann Erickson wins creative duties of VIP bags

VIP Industries is also currently scouting for a creative partner for its Skybags brand. The incumbent on VIP and Skybags is Ogilvy & Mather

exchange4media Staff Jul 18, 2013 7:45 AM

McCann Erickson wins creative duties of VIP bags

VIP Industries is also currently scouting for a creative partner for its Skybags brand. The incumbent on VIP and Skybags is Ogilvy & Mather

exchange4media Staff Jul 17, 2013 5:35 PM

For me, Cannes is synonymous with growing up: Prasoon Joshi

Winning for Coca-Cola & Happy Dent, Dancing with Usha Uthup, spending time with Neil French, Joshi of McCann Worldgroup on his most memorable Cannes moments

Priyanka Mehra Jun 21, 2013 10:15 AM

For me, Cannes is synonymous with growing up: Prasoon Joshi

Winning for Coca-Cola & Happy Dent, Dancing with Usha Uthup, spending time with Neil French, Joshi of McCann Worldgroup on his most memorable Cannes moments

Priyanka Mehra Jun 21, 2013 8:02 AM

Creative vs. Suits? Not anymore...

With increased partnership between clients & creative leaders, industry stalwarts share a perspective on the evolving role of a 'suit' in advtg

Priyanka Mehra Jun 7, 2013 8:21 PM

Video: Brand stewardship needs to be masterminded: Prasoon Joshi

We should be able to chart a clear roadmap for a brand, given the Indian cluttered media environment, says the Exec Chairman & CEO India, and Prez SA of McCann

Priyanka Mehra Jun 7, 2013 7:56 PM

McCann Worldgroup bags Indian Badminton League

McCann Worldgroup will have the strategic and creative responsibilities for promoting the League. VivaKi Exchange is handling the media duties

exchange4media Staff Jun 6, 2013 8:00 PM

Lowe Lintas' True Show celebrates the agency's own work

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal Jun 5, 2013 7:35 PM

McCann Worldgroup bags creative duties of Indian Badminton League

McCann Worldgroup will have the strategic and creative responsibilities for promoting the League. VivaKi Exchange is handling the media duties

exchange4media Staff Jun 5, 2013 6:12 PM

McCann Worldgroup bags creative duties of Indian Badminton League

McCann Worldgroup will have the strategic and creative responsibilities for promoting the League. VivaKi Exchange is handling the media duties

exchange4media Staff Jun 5, 2013 3:21 AM

Video: We are not an agency in a hurry – Prasoon Joshi

Joshi talks about what has worked for McCann Worldgroup this year, its approach of going slow and steady, his dislike of short-term associations and more...

Priyanka Mehra May 30, 2013 7:58 PM

JWT premieres its final Portfolio Night video

The last of the 3-part series, the ‘Eye-Opener’ film busts the myth of proficiency in English language being one of the pre-requisites to becoming a creative

exchange4media Staff May 20, 2013 7:30 PM

Creative guns await fresh ideas at Leo Burnett’s Portfolio Night

The industry looks forward to witnessing the making of next-gen creative superstars. Portfolio Night will take place on May 22

Twishy May 17, 2013 8:02 PM

Will we see the revival of the 'long copy'?

As the results of the Longhand Awards are announced, exchange4media explores whether this form of copy is here to stay

Priyanka Mehra May 16, 2013 8:40 PM

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