prasoon-joshi
Sachin Tendulkar fields questions from Prasoon Joshi at IAA Summit?blur=25

The cricket legend was honoured for being “the biggest human brand in advertising” at the Summit. In conversation with McCann’s Prasoon Joshi, Tendulkar talks about how he picks his brand associations and the evolution of his advertising sojourns

Srabana Lahiri Sep 7, 2015 8:19 AM

Saavn and Gaana.com use love and laughter in new campaigns?blur=25

While, McCann has given a comic tone to Saavn's new TVCs, M&C Saatchi on the other hand uses a love story angle to unveil Gaana.com's new episodic campaign

Sarmistha Neogy Jul 18, 2015 8:48 AM

McCann reveals "Truth About Global Brands", claims Indians most proud of national identity?blur=25

The study reveals that of the 30,000 people in 29 countries surveyed, people in India are the most proud of their national identity (94 per cent), compared to an average of 85 per cent globally

exchange4media Staff May 23, 2015 12:40 PM

McCann wins India's first D&AD Yellow Pencil?blur=25

McCann wins 6 pencils, including India’s first ever Yellow pencil, 1 Graphite, 4 Wood Pencils at D&AD Professional Awards 2015

exchange4media Staff May 22, 2015 9:32 AM

Dettol launches another ad with ‘Dettol Dettol Ho!' jingle?blur=25

Dettol's previous ad with the same jingle was criticised for being lacklustre and had received flak on social media

Sarmistha Neogy May 21, 2015 9:01 AM

J Walter Thompson wins 3 Gold Pencils, BBDO and McCann win 1 Gold Pencil each at The One Show?blur=25

With 18 One Show Pencils, India ranked 10th out of 65 countries that submitted entries this year

exchange4media Staff May 12, 2015 10:34 AM

Maharashtra Governor to be Chief Guest at IMPACT Person of the Year 2014?blur=25

The Governor will preside over the award function and hand over the trophy to the winner among this year's nominees

exchange4media Staff Dec 3, 2014 10:22 AM

Maharashtra Governor to be Chief Guest at IMPACT Person of the Year 2014?blur=25

The Governor will preside over the award function and hand over the trophy to the winner among this year's nominees

exchange4media Staff Dec 3, 2014 8:05 AM

Who will be IMPACT Person of the Year 2014? Countdown begins to Dec 5 award function?blur=25

As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?

Henna Achhpal Dec 1, 2014 10:00 AM

Who will be IMPACT Person of the Year 2014? Countdown begins to Dec 5 award function?blur=25

As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?

Henna Achhpal Dec 1, 2014 8:05 AM

IPOY 2014 PROMISES TO BE A CLOSE RACE?blur=25

With the industry's crème de la crème nominated for the prestigious IMPACT Person of the Year award, it's going to be a tough fight for this year's IPOY crown

exchange4media Staff Nov 10, 2014 9:59 AM

IPOY 2014 PROMISES TO BE A CLOSE RACE?blur=25

With the industry's crème de la crème nominated for the prestigious IMPACT Person of the Year award, it's going to be a tough fight for this year's IPOY crown

exchange4media Staff Nov 10, 2014 8:31 AM

India, China, Singapore should learn from each other: Prasoon Joshi?blur=25

There is great work coming in from all countries and advertisers need to understand the cultural and linguistic nuances of the respective industries, says Joshi, Chairman APAC, & CEO of McCann Worldgroup India

Abid Hasan Oct 8, 2014 7:58 AM

Prasoon Joshi promoted as Chairman, McCann Worldgroup Asia Pacific?blur=25

Joshi is currently President of McCann Worldgroup South Asia as well as CEO of McCann Worldgroup India. In addition to his new regional role, he will continue as CEO of McCann India and remain headquartered in Mumbai

Priyanka Mehra Sep 12, 2014 8:30 AM

Coca-Cola seeks to do away with formalities this festive season?blur=25

With the festival season round the corner, beverage brand Coca-Cola is all set to add a hint of spontaneity and fun to socialising through its latest communication campaign – ‘Formality hatao, Coca-Cola pilao’

exchange4media Staff Sep 6, 2014 10:55 AM

Cannes Lions Special: Metals for India were so rare before: Prasoon Joshi?blur=25

Prasoon Joshi, Executive Chairman and CEO, McCann Worldgroup India and President, South Asia recounts his favourite moments at Cannes and the feeling of pride on winning his first Gold Lions for Thanda Matlab Coca Cola

Priyanka Mehra Jun 20, 2014 8:43 AM

Cannes Lions Special: I am just a creative soldier on a quest for excellence: Prasoon Joshi?blur=25

Titanium is a quest & it is a great responsibility to be on the Titanium Jury, says ad legend Prasoon Joshi, India's very first Titanium & Integrated Lions Jury President

Priyanka Mehra Jun 16, 2014 7:57 AM