prasoon-joshi
Print is the genesis of all forms of (creative) writing: Prasoon Joshi?blur=25

Veteran ad man Prasoon Joshi was honoured with the Legend of the Year felicitation at exchange4media's INK Awards 2016. We caught up with him to get his thoughts on the significance of print advertising.

Abhinn Shreshtha Sep 15, 2016 8:04 AM

MY FM releases booklet on radio marketing at ICMA'16?blur=25

On the occasion of exchange4media’s inaugural Indian Content Marketing Awards, MY FM released ‘R(e)volution of Radio’, a booklet on the importance of radio in a brand’s marketing strategy

exchange4media Staff Sep 1, 2016 8:25 AM

Prasoon Joshi among jury for Cannes Entertainment Lions for Music 2016?blur=25

Taking place on 23-24 June, Lions Entertainment is part of the overall programme of the Cannes Lions Festival running from 18-25 June.

exchange4media Staff Apr 22, 2016 1:31 PM

McCann Worldgroup India announces participation in upcoming Goafest?blur=25

McCann Worldgroup India have shared their plans for upcoming Goafest. The agency will send symbolic entries in all award categories and will also have delegates attending the festival.

exchange4media Staff Feb 27, 2016 3:48 PM

Raghav Bahl resigns as Director of TV18 and Network 18?blur=25

Ad guru, lyricist and screenwriter Prasoon Joshi recently been inducted on the Network 18 board.

exchange4media Staff Feb 9, 2016 9:18 AM

Gunn Report 2015: McCann India emerges most awarded agency for third year in a row?blur=25

According to the recently released Gunn Report 2015 India Rankings, McCann India has emerged as the most awarded agency for third year in a row.

exchange4media Staff Feb 2, 2016 8:18 AM

Coca-Cola celebrates festive togetherness with its new campaign?blur=25

The TVC has been created by team McCann led by Prateek Bhardwaj with guidance from Prasoon Joshi, and directed by Pushpendra Misra of Flying Saucer

exchange4media Staff Oct 24, 2015 9:07 AM

Sachin Tendulkar fields questions from Prasoon Joshi at IAA Summit?blur=25

The cricket legend was honoured for being “the biggest human brand in advertising” at the Summit. In conversation with McCann’s Prasoon Joshi, Tendulkar talks about how he picks his brand associations and the evolution of his advertising sojourns

Srabana Lahiri Sep 7, 2015 8:19 AM

Saavn and Gaana.com use love and laughter in new campaigns?blur=25

While, McCann has given a comic tone to Saavn's new TVCs, M&C Saatchi on the other hand uses a love story angle to unveil Gaana.com's new episodic campaign

Sarmistha Neogy Jul 18, 2015 8:48 AM

McCann reveals "Truth About Global Brands", claims Indians most proud of national identity?blur=25

The study reveals that of the 30,000 people in 29 countries surveyed, people in India are the most proud of their national identity (94 per cent), compared to an average of 85 per cent globally

exchange4media Staff May 23, 2015 12:40 PM

McCann wins India's first D&AD Yellow Pencil?blur=25

McCann wins 6 pencils, including India’s first ever Yellow pencil, 1 Graphite, 4 Wood Pencils at D&AD Professional Awards 2015

exchange4media Staff May 22, 2015 9:32 AM

Dettol launches another ad with ‘Dettol Dettol Ho!' jingle?blur=25

Dettol's previous ad with the same jingle was criticised for being lacklustre and had received flak on social media

Sarmistha Neogy May 21, 2015 9:01 AM

J Walter Thompson wins 3 Gold Pencils, BBDO and McCann win 1 Gold Pencil each at The One Show?blur=25

With 18 One Show Pencils, India ranked 10th out of 65 countries that submitted entries this year

exchange4media Staff May 12, 2015 10:34 AM

Maharashtra Governor to be Chief Guest at IMPACT Person of the Year 2014?blur=25

The Governor will preside over the award function and hand over the trophy to the winner among this year's nominees

exchange4media Staff Dec 3, 2014 10:22 AM

Maharashtra Governor to be Chief Guest at IMPACT Person of the Year 2014?blur=25

The Governor will preside over the award function and hand over the trophy to the winner among this year's nominees

exchange4media Staff Dec 3, 2014 8:05 AM

Who will be IMPACT Person of the Year 2014? Countdown begins to Dec 5 award function?blur=25

As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?

Henna Achhpal Dec 1, 2014 10:00 AM

Who will be IMPACT Person of the Year 2014? Countdown begins to Dec 5 award function?blur=25

As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?

Henna Achhpal Dec 1, 2014 8:05 AM

IPOY 2014 PROMISES TO BE A CLOSE RACE?blur=25

With the industry's crème de la crème nominated for the prestigious IMPACT Person of the Year award, it's going to be a tough fight for this year's IPOY crown

exchange4media Staff Nov 10, 2014 9:59 AM