pradeep-iyengar
Will TAM close shop in 10 days?

If Kantar Media doesn't succeed in obtaining a stay order from the Delhi High Court, there seems to be no other option for the measurement agency but to wind up its operations

Abid Hasan Feb 7, 2014 9:19 AM

STAR India plans big for IPL, but will the advertisers spend?

STAR India's recent win of the IPL digital rights means the channel has created an impressive stable of cricketing events. But will live streaming attract the advertisers?

Abhinna Shreshtha Jan 30, 2014 8:41 AM

Will STAR India's move of buying stake in Indian Super League be a game-changer?

Sports b'casting will be propelled to a new level with STAR India's move of buying one-third equity & full b'casting rights of the football league. The step is seen as a strong industry benchmark

Abhinav Trivedi Oct 22, 2013 8:31 AM

D-Day for 10+2 ad cap is here. What now?

Recent developments have revealed that the b'casting industry is clearly divided on the ad cap issue. Will it be implemented tomorrow – is the question of the hour

Priyanka Mehra Sep 30, 2013 9:32 AM

D-Day for 10+2 ad cap is here. What now?

Recent developments have revealed that the b'casting industry is clearly divided on the ad cap issue. Will it be implemented tomorrow – is the question of the hour

Priyanka Mehra Sep 30, 2013 8:23 AM

Digitisation & need for 'flanking' lead to spurt in new channel launches

Eagerness to derive maximum benefits from digitisation & usage of 'flanking' as a strategy to beat competition are the prime reasons for growth in channels, say media analysts

Abhinav Trivedi Sep 6, 2013 7:57 AM

Delaying ad cap to Nov 11 could increase ad revenues by 15%: Experts

While some news b'casters expect a 15% hike in ad revenues, others are not so optimistic, though they are hoping for the ad cap to be deferred to December 2014

Abid Hasan Sep 3, 2013 9:50 AM

Delaying ad cap to Nov 11 could increase ad revenues by 15%: Experts

While some news b'casters expect a 15% hike in ad revenues, others are not so optimistic, though they are hoping for the ad cap to be deferred to December 2014

Abid Hasan Sep 3, 2013 7:58 AM

10+2 ad cap could impact smaller channels the most: Experts

Industry experts feel that the ad cap will be an impediment to those channels that depend on discounts to attract volumes, but don't have a strong content line-up

Abid Hasan Aug 1, 2013 8:47 AM

Publicis - Omnicom merger: The impediments ahead

Though the merger takes the advantage of scale to a whole new level, challenges such as client conflict, increased need for transparency & talent retention come to the fore

Priyanka Mehra Jul 30, 2013 8:31 AM

Broadcaster-advertiser face-off perils industry growth

With the imminent implementation of the 10+2 ad cap, carriage fees and now, advertisers pulling out ads, broadcasters are looking at significant loss in revenues

Abid Hasan Jul 16, 2013 8:42 AM

Media agencies fear losing clients as ad blackout takes hold

Broadcasters stand firmly behind IBF’s decision even though they are losing out on revenues. On the other hand, agencies fear losing big business

Abid Hasan May 2, 2013 9:18 PM

Media agencies today have become media brokers: Pradeep Iyengar

While the media industry in India is under constant scrutiny, lack of transparency is a cause of concern, says the President of EMM India

Priyanka Mehra May 2, 2013 8:07 PM