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ThePrint?blur=25

'Audiences have gone up more than three times on key platforms, but higher numbers do not translate into higher revenues'

exchange4media Staff Jun 5, 2020 3:36 PM

Manish Sapra?blur=25

Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown

Nafisa Shaheen Jun 5, 2020 8:17 AM

Future Generali India Insurance?blur=25

The agency has been awarded a fully integrated mandate, which includes ATL, BTL, Digital, Social and Performance Marketing

Neeta Nair Jun 5, 2020 8:11 AM

Paytm Games?blur=25

The fantasy gaming platform will host Finland T20 Premier League and Vanuatu T10 League

exchange4media Staff Jun 4, 2020 10:00 PM

LinkedIn In It Together Campaign?blur=25

The campaign features real stories of members across career stages, and how they are adapting, innovating, and leaning on their networks to push forward in this new world of work

exchange4media Staff Jun 4, 2020 2:59 PM

Magazines?blur=25

Brands will continue to advertise with magazines as businesses start to open up, say industry players  

Tasmayee Laha Roy Jun 4, 2020 8:33 AM

DD Free Dish?blur=25

After pulling out of DD Free Dish in February 2019, four major broadcasters are back on the platform after bidding for MPEG-2 slots

Tasmayee Laha Roy Jun 4, 2020 6:51 AM

MediaNext 2020?blur=25

Marketing & advertising leaders discussed ideas and novel concepts on the second day of #MediaNext 2020 which focussed on Digital Advertising & Brand Communication

exchange4media Staff Jun 3, 2020 7:27 PM

IPL Teams on TikTok?blur=25

Sunrisers Hyderabad, Chennai Super Kings, Delhi Capitals, Kings XI Punjab and Rajasthan Royals have joined the platform, keeping their fans entertained during these difficult times

exchange4media Staff Jun 3, 2020 7:02 PM

inmobi?blur=25

According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019

exchange4media Staff Jun 3, 2020 1:35 PM

MIB?blur=25

Apart from Prakash Javadekar’s initiatives like the Fact Check Cell, MIB has handed out some key ratifications that will have a significant impact on the media and entertainment industry

Tasmayee Laha Roy Jun 3, 2020 9:00 AM

Airport Advertising?blur=25

Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back

Noel Dsouza Jun 3, 2020 8:24 AM

Eros Now Apple TV?blur=25

The association will allow the Indian OTT platform’s diverse content to be promoted in North America

exchange4media Staff Jun 2, 2020 3:12 PM

Shubham Mukherjee?blur=25

Prior to this, Mukherjee was associated with Bain & Company as Head Marketing, Corporate Communication and Editorial

exchange4media Staff Jun 2, 2020 2:56 PM

Binge?blur=25

This will enable subscribers to watch both linear channels (broadcast via satellite) and OTT content (via internet) on their TV screen using a single remote

exchange4media Staff Jun 2, 2020 11:49 AM

PR Campaigns?blur=25

Leading agencies talk about their most creative works during the COVID-induced lockdown

Nafisa Shaheen Jun 1, 2020 4:20 PM