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Kantar’s global media trends 2020 report predicts digital paradox DUMMY?blur=25

Kantar’s global 2020 Media Trends & Predictions report predicts a digital paradox. Marketers will need to navigate the ‘data dilemma’, while meeting consumer demand for relevant, personalised content

exchange4media Staff Dec 3, 2019 3:27 PM

DAN?blur=25

The platform will bring together advertising and analytics for deeper insights, establish enriched customer connections and drive better marketing results

exchange4media Staff Dec 3, 2019 1:30 PM

Kurl-On?blur=25

Pai talks about his hopes from the wedding mattress launch, the role of innovation, and the brand’s expansion plans

Neethu Mohan Dec 3, 2019 9:10 AM

Ayushmann Khurrana?blur=25

Experts explain why Ayushmann Khurrana, who endorses brands such as The Man Company, UrbanClap, Magicbricks, Flipkart, Titan Eye Plus, among others, is a highly sought after face for brands

exchange4media Staff Dec 3, 2019 8:53 AM

programmatic?blur=25

Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google

exchange4media Staff Dec 3, 2019 8:40 AM

Tata Sky ‘Full Family Jingalala’  campaign?blur=25

As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West is also live on print and outdoor mediums

exchange4media Staff Dec 2, 2019 2:43 PM

Dabangg 3?blur=25

At the launch of the #StyleLikeChulbul challenge were present Salman Khan, Arbaaz Khan, Prabhu Deva and Warina Hussain

exchange4media Staff Dec 2, 2019 1:06 PM

Starmaker ad?blur=25

The karaoke app with over 50 million users globally, offers multiple features including pitch, effects and rolling lyrics

exchange4media Staff Dec 2, 2019 12:48 PM

HarperCollins Parcel?blur=25

'Parcel' is directed by Titus Upputuru and stars Riyaa Arora, Hurmat Ali Khan and Vyom Yadav in the lead

exchange4media Staff Dec 1, 2019 6:00 PM

Sandipan Mondal Zapr?blur=25

At Advertising Club Bangalore's Knowledge Conclave, Sandipan Mondal, Founder & CEO of Zapr Media Labs, spoke about next-generation technology for real-time measurement

exchange4media Staff Nov 30, 2019 9:40 AM

The Sunday Paradox?blur=25

This DVC includes a nationwide survey to highlight the disparity between expectations and reality of Sundays for moms

exchange4media Staff Nov 30, 2019 9:24 AM

Bajaj Allianz weather ad?blur=25

Created through a collaboration between Logicserve Digital and mCanvas, the ad is uses real-time weather API and augmented reality, informing users of the Air Quality Index in their vicinity

exchange4media Staff Nov 29, 2019 5:08 PM

India Brand Conclave?blur=25

A session chaired by Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, LeoBurnett India saw industry experts shed light on the formula to make a brand successful in the present market

exchange4media Staff Nov 29, 2019 1:29 PM

Indigo Consulting?blur=25

Saurabh Mankhand, Sumitra Sarkar and Prashant Tekwani will handle West, South and North & East regions respectively

exchange4media Staff Nov 29, 2019 10:29 AM

Vivek Gambhir Godrej Consumer Products?blur=25

Vivek Gambhir, MD & CEO, Godrej Consumer Products, shared insights on how marketing has been evolving as a practice and as a function

exchange4media Staff Nov 28, 2019 2:56 PM

Rishi Seth?blur=25

Rishi Seth, Group CEO, Six Degrees BCW shares about his journey in the PR industry, need for integrated agencies and the core issues in the industry

Nafisa Shaheen Nov 28, 2019 1:44 PM

Club Roadies?blur=25

This partnership will bring an out-of-TV Roadies experience to Roadies fans at Club Roadies, a hangout spot for adventure & roadies enthusiasts at Jaipur Marriott Hotel. The club opened on November 27

exchange4media Staff Nov 28, 2019 1:19 PM

Amarpreet Anand?blur=25

Amarpreet Anand, Executive VP & Portfolio Head, Marketing, Diageo India, talks about collaboration with Hungama, marketing objectives and signing Vicky Kaushal as face of ‘Jashn Yaari Ka’ campaign

Neethu Mohan Nov 28, 2019 9:16 AM

Brand licensing?blur=25

Guest Column: Rishabh Singla & Pranav Anand, Co-founders of LicenseWorks, talk about why brand licensing is a value-addition in the marketing mix

Rishabh Singla & Pranav Anand Nov 28, 2019 8:18 AM