Real estate, media, education & BFSI dominate Del OOH

June 2012 saw Amrapali, Sony, Ansal & Citibank amongst top spenders in outdoor media

Media, telecom, BFSI, auto top OOH spenders

As per a study,  31% of the outdoor ad space in Mumbai is dominated by media & entertainment, 20% by telecom, 10% by BFSI and 7% by auto

Hoardings, bus shelters, unipoles rule Mumbai’s OOH

In June 2012, top outdoor spenders in Mumbai such as media, telecom, BFSI and auto used a healthy mix of outdoor in their media mix

Big FM, PNB, Amrapali dominated Delhi OOH in July

Real estate, media, BSFI and education sector invested heavily in OOH in Delhi during first fortnight of July 2012

Zee, Reliance, Sunfeast ruled Mumbai OOH in July

Media, telecom, FMCG and BSFI sector were the highest OOH spenders in Mumbai during July 2012

Pune – the next hotspot for outdoor advertising

Consolidation of outdoor companies, construction of one of the world’s largest signages, high on marketers’ radar – a lot seems to b...

Airtel, Croma, Ek Tha Tiger dominate Mumbai OOH

Media, telecom, retail, FMCG and BSFI sectors were the highest OOH spenders in Mumbai during August 2012

Sony, SBI, Amrapali top OOH spenders in Delhi

Real estate, media, BSFI & education invested the most in Delhi in August. Telecom was the lowest outdoor investor

Sony, PNB, Amrapali top OOH spenders in Delhi

Bus shelters, hoardings, unipoles, & mupis were the most used outdoor media formats in Delhi during September

Sony, Kotak, Tata Docomo top OOH spenders in Mumbai

Other leading spenders in the month of September include Sunsilk, BlackBerry, Renault, and Society Tea, among others

Is your OOH creative working for you?

Harjaap Singh Mann, MD, POPDS shares 5 points that can deliver returns on outdoor investment by simply getting the creative right

Rewind 2012: Telecom, media & FMCG rule Mumbai’s OOH

April to September this year saw brands such as Vodafone, Sony Entertainment Television & Lotus Refineries make a mark in Mumbai

Rewind 2012: Real estate, BSFI dominate OOH in Delhi

Supertech, SBI and Sony Entertainment Television ruled the roost in Delhi’s outdoor landscape from Apr to Sep, shares POPDS

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