Supertech, SBI and Sony Entertainment Television ruled the roost in Delhi’s outdoor landscape from Apr to Sep, shares POPDS

Priyanka Nair Jan 1, 2013 6:40 PM

April to September this year saw brands such as Vodafone, Sony Entertainment Television & Lotus Refineries make a mark in Mumbai

Priyanka Nair Jan 1, 2013 5:09 PM

Harjaap Singh Mann, MD, POPDS shares 5 points that can deliver returns on outdoor investment by simply getting the creative right

Priyanka Nair Nov 20, 2012 7:43 PM

Other leading spenders in the month of September include Sunsilk, BlackBerry, Renault, and Society Tea, among others

Priyanka Nair Oct 26, 2012 8:52 PM

Bus shelters, hoardings, unipoles, & mupis were the most used outdoor media formats in Delhi during September

Priyanka Nair Oct 1, 2012 7:57 PM

Real estate, media, BSFI & education invested the most in Delhi in August. Telecom was the lowest outdoor investor

Priyanka Nair Sep 7, 2012 6:49 PM

Media, telecom, retail, FMCG and BSFI sectors were the highest OOH spenders in Mumbai during August 2012

Priyanka Nair Sep 6, 2012 8:49 PM

Consolidation of outdoor companies, construction of one of the world’s largest signages, high on marketers’ radar – a lot seems to be working in Pune’s favour

Priyanka Nair Aug 22, 2012 8:38 PM

Media, telecom, FMCG and BSFI sector were the highest OOH spenders in Mumbai during July 2012

Priyanka Nair Aug 7, 2012 9:16 PM

Real estate, media, BSFI and education sector invested heavily in OOH in Delhi during first fortnight of July 2012

Priyanka Nair Aug 3, 2012 6:47 PM

In June 2012, top outdoor spenders in Mumbai such as media, telecom, BFSI and auto used a healthy mix of outdoor in their media mix

exchange4media Staff Aug 1, 2012 9:23 PM

As per a study,  31% of the outdoor ad space in Mumbai is dominated by media & entertainment, 20% by telecom, 10% by BFSI and 7% by auto

Priyanka Nair Jul 13, 2012 8:21 PM

June 2012 saw Amrapali, Sony, Ansal & Citibank amongst top spenders in outdoor media

Priyanka Nair Jul 12, 2012 7:40 PM