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Rewind 2012: Real estate, BSFI dominate OOH in Delhi?blur=25

Supertech, SBI and Sony Entertainment Television ruled the roost in Delhi’s outdoor landscape from Apr to Sep, shares POPDS

Priyanka Nair Jan 1, 2013 6:40 PM

Rewind 2012: Telecom, media & FMCG rule Mumbai’s OOH?blur=25

April to September this year saw brands such as Vodafone, Sony Entertainment Television & Lotus Refineries make a mark in Mumbai

Priyanka Nair Jan 1, 2013 5:09 PM

Is your OOH creative working for you??blur=25

Harjaap Singh Mann, MD, POPDS shares 5 points that can deliver returns on outdoor investment by simply getting the creative right

Priyanka Nair Nov 20, 2012 7:43 PM

Sony, Kotak, Tata Docomo top OOH spenders in Mumbai?blur=25

Other leading spenders in the month of September include Sunsilk, BlackBerry, Renault, and Society Tea, among others

Priyanka Nair Oct 26, 2012 8:52 PM

Sony, PNB, Amrapali top OOH spenders in Delhi?blur=25

Bus shelters, hoardings, unipoles, & mupis were the most used outdoor media formats in Delhi during September

Priyanka Nair Oct 1, 2012 7:57 PM

Sony, SBI, Amrapali top OOH spenders in Delhi?blur=25

Real estate, media, BSFI & education invested the most in Delhi in August. Telecom was the lowest outdoor investor

Priyanka Nair Sep 7, 2012 6:49 PM

Airtel, Croma, Ek Tha Tiger dominate Mumbai OOH?blur=25

Media, telecom, retail, FMCG and BSFI sectors were the highest OOH spenders in Mumbai during August 2012

Priyanka Nair Sep 6, 2012 8:49 PM

Pune – the next hotspot for outdoor advertising?blur=25

Consolidation of outdoor companies, construction of one of the world’s largest signages, high on marketers’ radar – a lot seems to be working in Pune’s favour

Priyanka Nair Aug 22, 2012 8:38 PM

Zee, Reliance, Sunfeast ruled Mumbai OOH in July?blur=25

Media, telecom, FMCG and BSFI sector were the highest OOH spenders in Mumbai during July 2012

Priyanka Nair Aug 7, 2012 9:16 PM

Big FM, PNB, Amrapali dominated Delhi OOH in July?blur=25

Real estate, media, BSFI and education sector invested heavily in OOH in Delhi during first fortnight of July 2012

Priyanka Nair Aug 3, 2012 6:47 PM

Hoardings, bus shelters, unipoles rule Mumbai’s OOH?blur=25

In June 2012, top outdoor spenders in Mumbai such as media, telecom, BFSI and auto used a healthy mix of outdoor in their media mix

exchange4media Staff Aug 1, 2012 9:23 PM

Media, telecom, BFSI, auto top OOH spenders?blur=25

As per a study,  31% of the outdoor ad space in Mumbai is dominated by media & entertainment, 20% by telecom, 10% by BFSI and 7% by auto

Priyanka Nair Jul 13, 2012 8:21 PM

Real estate, media, education & BFSI dominate Del OOH?blur=25

June 2012 saw Amrapali, Sony, Ansal & Citibank amongst top spenders in outdoor media

Priyanka Nair Jul 12, 2012 7:40 PM