Jio and Niantic, publisher and developer of Pokémon GO, form strategic partnership for India

exchange4media Staff Dec 16, 2016 1:59 PM

Google also announced G Suite. Previously called Google Apps for Work, G Suite is a set of apps like Gmail, Docs, Drive, Calendar, Hangouts, and more - designed to bring people together, with real-time collaboration built in from the start

Ronald Menezes Oct 3, 2016 8:05 AM

PokemonGo is officially not a fad but here to stay. With millennials entering the new target audience segments, anything with a cute creature is here to stay, writes Santanu Ghatak, Senior Manager – Marketing, Ziox Mobiles

exchange4media Staff Sep 9, 2016 8:25 AM

Pokemon Go has got even celebrities hooked on to it. Hollywood celebs have taken to social media to show their love for the game, while many Bollywood celebrities are yet to take to the game; however various memes and videos involving them are doing the rounds on social media

Ronald Menezes Jul 22, 2016 8:30 AM

Ansible Mobile and IPG Media Lab have considerable experience with AR technologies and location-based experiences and their latest report highlights how this could be applied by brands to leverage the popularity of Pokemon Go.

exchange4media Staff Jul 18, 2016 8:50 AM

Within a couple of days of its launch, Pokemon Go already had more android users than Tinder in the US and, just recently, it also surpassed Twitter in terms of daily active users in the US

exchange4media Staff Jul 14, 2016 8:03 AM

A reboot of a 20 year old favourite and a game that started off as an April Fool's joke is hardly something that you would expect an advertiser to get excited about. But Pokemon Go's unprecedented popularity, legacy and a unique experience that combines augmented reality, geo-tagging and a social experience, make it one of the most intriguing products to come out in a while

Abhinn Shreshtha Jul 13, 2016 8:36 AM